Colorado Springs

Colorado Springs Convention & Visitors Bureau

 

Colorado Springs

Colorado Springs Convention & Visitors Bureau

COLORADO SPRINGS

FULL DIGITAL

STRATEGY AND

EXECUTION

PROVIDING HAND CRAFTED PLANS WITH ONE GOAL IN MIND…TO WIN.

Colorado Springs Vacation Planning & Tourism Information

THE CHALLENGE:
Colorado Springs needed to further mine their existing base, understand and attract new visitors from established feeder markets, as well as test out new expansion markets.

Orange142 gathered and analyzed consumer data and tested multiple messages and creative with prospective visitors from these expansion markets. This built the framework for a new strategy to target these markets and set advertising spend. Once in market, campaign reach and response improved from previous campaigns and provided ongoing market intelligence.

COS-LOGO

READY TO WIN

EVERY MARKET.
EVERY PROSPECT.
EVERY TIME.

THE
WIN.

The campaign was so successful Colorado Springs became the market intelligence leader in their destination and guided destination partners and stakeholders in new markets, including the airport, to adopt real-time research findings. Colorado Springs significantly grew their Co-op advertising participation based on that research.