University of Texas Rio Grande Valley

University of Texas Rio Grande Valley

FULL DIGITAL

STRATEGY AND

EXECUTION

PROVIDING HAND CRAFTED PLANS WITH ONE GOAL IN MIND…TO WIN.

University of Texas Rio Grande Valley 

THE CHALLENGE:

The University of Texas Education Systems needed to drive awareness and recruitment to their recently rebranded University of Texas Rio Grande Valley branch in the South Texas and Northern Mexico regions.

Orange142 was engaged by our agency partner (Ampersand Agency) to develop a digital advertising execution that complimented the strategy they set forth for the program. Leveraging our advertising platform and dynamic real-time reporting, Orange142 developed a multi pronged campaign that helped deliver contextually relevant university information to potential undergraduate and graduate students.

READY TO WIN

EVERY MARKET.
EVERY PROSPECT.
EVERY TIME.

THE
WIN.

Orange142 worked seamlessly with our agency partner and the client directly to deliver a robust brand/recruitment platform that helped provide immediate campaign lift and engagement for the newly launched UTRGV Education system. In turn, our campaign data provided brand creative feedback for the university to help them amend creative executions for further campaigns. These efforts helped forge a brand identity for the new university branch while also igniting discussions amongst prospective students in south Texas and Mexico.