Nov
13

How Successful Meeting Planners Research a Destination

Meeting planners often have a difficult decision to make when choosing a location and destination for their meetings. Some of the key considerations taken into account while planning are convenience, amenities, and audience satisfaction. Through our industry experience and client success, below are some of the key focuses we’ve learned planners lean on while researching the perfect destination for a meeting:

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Sep
27

5 Ways to Fully Utilize Your Paid Social Efforts

Paid social advertising has a considerable impact on a brand’s social success. With the right marketing strategies your web traffic, reach, and conversion rates are sure to increase. How you spend your budget is important. Here are 5 ways to use your paid social efforts to the fullest:

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Aug
05

Case Study: Visit Tucson

Visit Tucson and Orange142 formed a partnership to reach leisure travelers in Phoenix and the surrounding areas, and additionally created a national ad campaign targeting the frequent travel audience.

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Jun
21

Case Study: Traverse City Tourism

Traverse City Tourism and Orange142 collaborated on a digital media campaign where leisure travelers were targeted throughout the United States in an effort to drive interest and visitation to Traverse City, MI. In addition to hyper targeting the leisure audience Orange142 also utilized 100% travel focused website inventory to maximize the relevance of the Traverse City Tourism ad creative.

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Jun
17

Case Study: Reflexion Health

Reflexion Health partnered with Orange142 to serve digital advertising to potential Knee Replacement recipients. Utilizing a variety of digital media solutions including email advertising, In-Need Targeting, and website retargeting, Orange142 was able to execute a digital advertising campaign that far exceeded industry averages and provided 6,000 clicks to the Reflexion Health information pages.

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May
21

Case Study: US Army

Orange142 worked with the US Army and their agency of record Universal McCann to execute a variety of digital geofencing and advertising campaigns. The media programs were designed to help support the main national marketing campaigns while promoting regional recruitment events and initiatives.

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Apr
16

Case Study: Discover Atlanta

Orange142 partners with the Atlanta Convention & Visitors Bureau to execute digital media and marketing initiatives designed to position Atlanta as one of the top destinations for leisure and meetings tourism in the United States.

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