Orange142 is working with numerous destination marketing organizations that are looking at recovery and back to market strategies.
Destinations Marketers are looking at a four pronged approach to post Covid-19 recovery.
COVID-19 has had an incredible impact across our nation and the meetings industry was among the first to be impacted. Major meetings cancellations were some of the initial effects the United States began to see upon the onset of the coronavirus. These changes had industry professionals across the nation with the question of, “Now What?” regarding their events. Here you’ll find ideas on what to do regarding your meetings market in the now, how to continue to recraft your meetings brand as meeting planners continue to think about the future and links to resources from major tourism industry players.
Here at Orange142 we get a lot of questions about Connected TV as an advertising tactic. How many people use Connected TV? Who uses Connected TV? How has it grown? How long are people watching contented on a Connected TV device? So to help answer these questions we’ve put together “Stats at a Glace” to help understand the validity of Connected TV as an advertising channel.
To work in advertising and marketing, it’s no surprise that every day can be its own monster and you can end the day either feeling completely accomplished or completely swamped. This changes daily, so whether it’s increasing or changing client expectations, turbulent times within specific industries or the regular day-to-day, having a reliable media company with a team of digital experts can make your agency more organized and in turn more successful for your clients.
Your organization may be having an internal meeting about how and when to go back into market with advertising post Covid-19.
If you are in the planning stages of “how” to message to consumers when the time comes here are several steps, you can take to simplify what may seem like an overwhelming task.
Coronavirus is quickly changing the economic and consumer landscape across the globe. If/when budgets start to get tighter, marketers will need to reevaluate how best to utilize their marketing dollars. The effective use of a marketing budget is key to any successful organization across all facets of the advertising process however, arguably, the largest opportunity rests in the effectiveness and granularity of the digital marketing media placements. Programmatic advertising unlocked a powerful tool that, until recently, was unavailable by any other means, audience hypertargeting.
It’s no secret that the travel industry is being hit hard with the recent COVID-19 outbreak. As most companies are trying to figure what their next move is, independent vacation rental companies will benefit from having a plan of action to guide them.
We’re in unprecedented times. The COVID-19 pandemic is causing people to dramatically shift daily routines, and no one is sure for how long. As a result, marketers across every industry are having to rethink well thought-out annual strategies on the fly, starting from scratch.
DMO leaders are rising to the challenge of how to speak to an audience using clear and concise messaging during unbeknown crisis of this nature. Social Media is unsurprisingly, one of the primary tools that leaders are utilizing to stay in touch with the community at this time. There is a delicate line to walk, but there is no reason why your brand should go dark during a time when people are consuming more media than ever.
Universities and Colleges are currently experiencing unprecedented times amid a public health crisis surrounding Covid-19. As we battle an economic downturn and public health crisis, digital marketing and advertising within the higher education industry has nearly come to a halt. As any good marketer will advise, no organization should go completely dark when the road is rough.