Jan
15

Reaching Meeting Planners Digitally in 2017

A Year in Review
A meeting planner is a person who brings together every detail involved in producing a meeting, convention or special event. These events contribute vast numbers of hotel stays to a destination and are the reason many DMOs build out a sales team, to convince different segments of planners to have their meeting in their city or region. Marketing to this niche audience is sometimes a challenge, but with the correct digital media technology and a dependable media partner, it can make for some engaging and successful campaigns!

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Jan
02

Connected TV

What is Connected TV?

Connected TV is any type of TV screen that can stream digital video, whether through a built-in Smart TV platform, dedicated streaming device, or game console.

By occupying the same place in consumers’ lives and living rooms as traditional linear TV, these devices — Apple TVs, Roku boxes and even web enabled gaming consoles — are providing for more immediate and on-demand content consumption.

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Nov
17

5 Ways to Use Digital Video Online

1.   Use Video to Better Reach Your Customer Base

More than half of all internet users access the web solely from a mobile device.  More and more users are looking for soundbites, not lengthy copy.  Consider embedding a video on your landing page.  A word of caution: do not set the video to play automatically.  Rather,

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Oct
27

How Orange142 Collaborates with Ad Agencies

When it comes to digital media placements it is important to collaborate with an organization that has an expertise in the industry. We at Orange142 position ourselves as the digital media and advertising experts to complement the comprehensive planning and strategy that our agency partners perform on behalf of a client. Utilizing our custom ad serving platform and media tracking dashboard, we work together with ad agency partners to provide the best possible media campaign for a client.

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Sep
28

Native Advertising Quick Overview

Native Advertising is strategically targeted advertising that takes on the natural appearance and function of the platform on which it is found. In layman’s terms, it is advertising that camouflages itself to blend in as organic publisher content. Quality native advertising is nearly indistinguishable from the organic content, with the exception of the “sponsored” watermark that must appear.

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Sep
14

Online Marketing Funnel – Banner Advertising

As part of an on-going series discussing the online marketing funnel we will be going through each digital media tactic and reviewing when media reaches the target audience and how it affects their buying and planning decisions.
The first tactic to review is display advertising (banner ads) and how, when and why to use banners as part of your online marketing strategy. Banner advertising is not as simple as it once was and there are many ways to judge to effectiveness of the tactic and whether it is the right fit for your marketing strategy.

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Sep
06

Orange142 Welcomes Lee Warnock

Lee Warnock is the newest member of the Orange142 Business Development Team. Hailing from Houston, TX, he’s called Austin home for the past 11 years. Lee has spent his entire career in digital media, existing on every side of the pixel; from Buyer, Planner, Trafficker, Analyst, Client Services and finally finding his localhost in Business Development.

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