Case Study: Thrive Up North Economic Development Campaign

By: Cliff Ward | Categories:Case Studies

Thrive Up North is a collaborative rural recruitment marketing campaign that showcases the Itasca County Communities in Minnesota as a place that offers a great work life balance, good place to start a business, and a great place to raise a family. By leveraging the success of existing industry partners, businesses, and individual entrepreneurs, Thrive […]

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Case Study: Visit WilCo Tennessee Recovery Media Campaign

By: Emily Parli | Categories:Case Studies

CARES Campaign – Covid-19 Relief Campaign Flight Dates:  October – December 2020 Near Nashville, Miles from Ordinary Since our initial partnership with Orange142 in 2018 the relationship between the Visit WilCo team and Orange142 is something that we consider invaluable for a small marketing department like ours. Their industry knowledge, strategy, technology and ‘lean in’ […]

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2021 PPP Loans Available for DMO & CVB Organizations

By: Doug Mankiewicz | Categories:Industry Info

The U.S. Small Business Administration (SBA), in consultation with the Treasury Department, announced that the Paycheck Protection Program (PPP) will re-open the week of January 11th for new borrowers and certain existing PPP borrowers. 501c6 organizations and DMOs may be eligible for this round of the Payroll Protection Program. Key PPP updates include: PPP borrowers […]

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Case Study: Advertising the University of Georgia Online Degree Programs

By: Wesley Rupar | Categories:Case Studies

Flight Dates: August 1, 2020 – January 31, 2021 Degree Programs Promoted: Master of Food Technology M.S. in Foods and Nutrition, Community Nutrition Graduate Certificate in Nonprofit Management and Leadership Master of Social Work Master of Music Education M.S. in Pharmacy, International Biomedical Regulatory Sciences Low-Residency MFA in Narrative Media Writing Master of Science in […]

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Reaching Students and Their Parents With Connected TV

By: Wesley Rupar | Categories:Solutions & Capabilities

In 2019, 134.2 million adults streamed Connected TV video in the U.S., a number that has undoubtedly increased in 2020, meaning 56% of the adult population is engaged with streaming services, a digital medium the higher education industry has been slow to adopt. Connected TV (CTV) advertising provides the same impact and ad length as […]

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Alternatives to Paid Search for Cost Effective Enrollment Marketing

By: Wesley Rupar | Categories:Solutions & Capabilities

Reaching prospective students digitally is more important than ever before given the lack of opportunity for in person events and the increased time each prospective student is spending in the virtual space. The digital advertising ecosystem has become increasingly competitive in the last few months, with no end in sight, as more higher ed institutions […]

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Case Study: Visit Virginia Beach – Covid Recovery in 2020

By: Lindsey Wilkes | Categories:Case Studies

Digital Advertising through Orange142 led to a 724.35% return on ad spend and over $12 million in hotel tax revenue. Our partners at Visit Virginia Beach have held onto the #1 spot in the nation’s Top 25 DMA’s for hotel occupancy, since June 2020. (Smith Travel Research) Using Orange142 as the experienced destination digital media […]

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Case Study: Visit Indy – Covid Recovery Summer 2020

By: Emily Parli | Categories:Case Studies

2020 has been a historically challenging year for DMO’s and their partners in the hospitality industry. As the city of Indianapolis began to re-open, Visit Indy charged Orange142 with executing a digital campaign to promote in-state tourism and boost hotel occupancy rates in the metro Indy market.

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DMO Recovery Media and Marketing Programs

By: Doug Mankiewicz | Categories:Covid-19

Orange142 understands the impact that Covid-19 and the required quarantines have had on destinations and CVBs across the United States and Internationally. In an effort to help DMOs get “back to business” we have developed recovery packages and programs designed to promote leisure travel and/or meetings business over the next 6-12 months.

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DMO Approach to Going Back to Market

By: Emily Parli | Categories:Covid-19

Orange142 is working with numerous destination marketing organizations that are looking at recovery and back to market strategies. Destinations Marketers are looking at a four pronged approach to post Covid-19 recovery.

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