Dec
04

Orange142 Healthcare and Medical Data and Targeting

Photo by Martin Brosy on Unsplash

Orange142 has built an advertising suite of solutions coupled with over 40 premium data partners and our own proprietary database of consumers and travelers. This allows for comprehensive media campaigns that are served to the absolute correct audience and optimized towards awareness, engagement, and ultimately positive return on ad spend!

Read More
Nov
16

Top 9 Must Check Setups for Google Paid Search

If you look up or “Google” how to setup a paid search account, many articles point towards essentially spending more money to help your keywords place higher. That is just one part of the optimization processes but quite honestly, the least effective and most expensive. We are often asked by prospective clients “what would you do to optimize our paid search account?” We figured we’d put together a list of the first items our team checks on when setting up, managing and optimizing a paid search account.

Read More
Oct
12

Orange142 Travel & Leisure Audience Targeting

Orange142 has built an advertising suite of solutions coupled with over 40 premium data partners and our own proprietary database of consumers and travelers. This allows for comprehensive media campaigns that are served to the absolute correct audience and optimized towards awareness, engagement and ultimately booked room nights!

Read More
Sep
10

In-Need Targeting – Reaching Audiences When They Need You Most

Orange142 has a unique strategy to reach consumers and web users with advertising based on their search history, websites visited and online research. Using “In-Need Targeting” Orange142 can reach these consumers when they are actively “In-Need” of the products or services an advertiser is promoting. This hyper targeting allows for demand generation and mid-funnel audience engagement that drives awareness, conversions and consideration.

Read More
Aug
21

6 Questions to Ask A Digital Media Vendor Before Signing Contracts

There are a growing number of companies that are sprouting up claiming to have the latest and greatest technology and data for digital advertising. As a marketer it may be difficult to determine who has the best site access, audience data and ad units. In reality there isn’t too much of a difference on the technology side of digital advertising, what separates most media companies comes down to just a few things like how campaigns are set up, team experience and optimization strategies. Here are a few questions to ask a media vendor before you partner with them!

Read More
May
14

ECHO142 – Content Development and Activation

Content marketing is different than traditional product marketing efforts like sales collateral, directory listings, hotel promotional pages and other product-specific info. Content marketing includes things like educational articles, videos, blog posts and social posts that answer specific questions people have and provide them with something they can’t get somewhere else. It’s the best way to turn your product, destination, or service, no matter how common, into something that is not like everyone else’s.

Read More
Apr
25

5 Ways to Serve Digital Advertising Without Using Audience Data

Audience data targeting and ad serving hit the mainstream recently when it came out that Facebook data had leaked and was being potentially accessed by third parties such as Cambridge Analytica. In the aftermath of that scandal, Facebook announced that it will restrict how much data advertisers can have access to.

Read More

Let’s Talk.