Reaching Students and Their Parents With Connected TV

By: Wesley Rupar | Categories:Solutions & Capabilities

In 2019, 134.2 million adults streamed Connected TV video in the U.S., a number that has undoubtedly increased in 2020, meaning 56% of the adult population is engaged with streaming services, a digital medium the higher education industry has been slow to adopt. Connected TV (CTV) advertising provides the same impact and ad length as […]

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Alternatives to Paid Search for Cost Effective Enrollment Marketing

By: Wesley Rupar | Categories:Solutions & Capabilities

Reaching prospective students digitally is more important than ever before given the lack of opportunity for in person events and the increased time each prospective student is spending in the virtual space. The digital advertising ecosystem has become increasingly competitive in the last few months, with no end in sight, as more higher ed institutions […]

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Case Study: Visit Virginia Beach – Covid Recovery in 2020

By: Lindsey Wilkes | Categories:Case Studies

Digital Advertising through Orange142 led to a 724.35% return on ad spend and over $12 million in hotel tax revenue. Our partners at Visit Virginia Beach have held onto the #1 spot in the nation’s Top 25 DMA’s for hotel occupancy, since June 2020. (Smith Travel Research) Using Orange142 as the experienced destination digital media […]

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Case Study: Visit Indy – Covid Recovery Summer 2020

By: Emily Parli | Categories:Case Studies

2020 has been a historically challenging year for DMO’s and their partners in the hospitality industry. As the city of Indianapolis began to re-open, Visit Indy charged Orange142 with executing a digital campaign to promote in-state tourism and boost hotel occupancy rates in the metro Indy market.

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DMO Recovery Media and Marketing Programs

By: Doug Mankiewicz | Categories:Covid-19

Orange142 understands the impact that Covid-19 and the required quarantines have had on destinations and CVBs across the United States and Internationally. In an effort to help DMOs get “back to business” we have developed recovery packages and programs designed to promote leisure travel and/or meetings business over the next 6-12 months.

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DMO Approach to Going Back to Market

By: Emily Parli | Categories:Covid-19

Orange142 is working with numerous destination marketing organizations that are looking at recovery and back to market strategies. Destinations Marketers are looking at a four pronged approach to post Covid-19 recovery.

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Meetings Industry Facts & Resources During COVID-19

By: Emily Parli | Categories:Covid-19

COVID-19 has had an incredible impact across our nation and the meetings industry was among the first to be impacted. Major meetings cancellations were some of the initial effects the United States began to see upon the onset of the coronavirus. These changes had industry professionals across the nation with the question of, “Now What?” […]

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Stats at a Glance – Connected TV

By: Cliff Ward | Categories:Solutions & Capabilities

Here at Orange142 we get a lot of questions about Connected TV as an advertising tactic. How many people use Connected TV? Who uses Connected TV? How has it grown? How long are people watching contented on a Connected TV device? So to help answer these questions we’ve put together “Stats at a Glace” to […]

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5 Ways Working with a Reliable Media Partner Can Help Your Ad Agency Stay Organized and Efficient.

By: Kevin Eickhoff | Categories:Covid-19

To work in advertising and marketing, it’s no surprise that every day can be its own monster and you can end the day either feeling completely accomplished or completely swamped. This changes daily, so whether it’s increasing or changing client expectations, turbulent times within specific industries or the regular day-to-day, having a reliable media company […]

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Ad Creative Messaging Post Covid-19

By: Cliff Ward | Categories:Covid-19

Your organization may be having an internal meeting about how and when to go back into market with advertising post Covid-19. If you are in the planning stages of “how” to message to consumers when the time comes here are several steps, you can take to simplify what may seem like an overwhelming task.

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