Case Study: Social Media Activation and Growth

By: Emily Parli | Categories:Case Studies

Visit Rutherford’s Instagram account gained 500 new followers in 5-days! Bonnaroo is one of the largest, most well-known music & arts festivals in the country – if not the world – and calls Manchester, Tennessee home. This behemoth festival brings hundreds of thousands of music & arts lovers from all over the country. So naturally, […]

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Promoting Senior Care Facilities Through Digital Advertising

By: Cassandra Razzi | Categories:Industry Info

According to the U.S. Census Bureau, Americans over the age of 65 will make up more than 20 percent of the U.S. population starting in 2030. National Senior Campuses, a national nonprofit, claims that at least 7% of all seniors require some level of personal care, and that number continues to grow. These were trends […]

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Case Study: Reaching Sports Planners During a Pandemic

By: Emily Parli | Categories:Case Studies

Hershey Harrisburg Sports & Events Authority The Ask Due to the drastic impact that Covid-19 has caused across the sports and events industry, the Hershey Harrisburg Sports & Events Authority tasked the  Orange142 team to create a multi-faceted digital media approach a message of safety to Sports & Events planners. This digital campaign was hyper-focused […]

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Case Study: Camille Rose Naturals

By: Lindsey Wilkes | Categories:Case Studies

675% Return on Ad Spend Camille Rose Naturals is a National Consumer Packaged Goods brand that works with Orange142 for digital advertising and demand generation. Their products include an array of self-care and beauty supplies such as hair care supplements, conditioners, oils, skincare merchandises and much more. Camille Rose Naturals has an online ecommerce presence […]

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Navigating Digital Advertising Regulations for CBD and Cannabis Industry

By: Cassandra Razzi | Categories:Industry Info

Though we may want to put 2020 behind us, it’s worth taking a look at trends in an extremely untraditional year. 2020 saw stagnated growth for many industries, but it’s no surprise that the cannabis industry was, and continues to thrive. According to Leafly.com, American’s spent $18 Billion on cannabis in 2020, which was a […]

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Case Study: Thrive Up North Economic Development Campaign

By: Cliff Ward | Categories:Case Studies

Thrive Up North is a collaborative rural recruitment marketing campaign that showcases the Itasca County Communities in Minnesota as a place that offers a great work life balance, good place to start a business, and a great place to raise a family. By leveraging the success of existing industry partners, businesses, and individual entrepreneurs, Thrive […]

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Case Study: Visit WilCo Tennessee Recovery Media Campaign

By: Emily Parli | Categories:Case Studies

CARES Campaign – Covid-19 Relief Campaign Flight Dates:  October – December 2020 Near Nashville, Miles from Ordinary Since our initial partnership with Orange142 in 2018 the relationship between the Visit WilCo team and Orange142 is something that we consider invaluable for a small marketing department like ours. Their industry knowledge, strategy, technology and ‘lean in’ […]

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2021 PPP Loans Available for DMO & CVB Organizations

By: Doug Mankiewicz | Categories:Industry Info

The U.S. Small Business Administration (SBA), in consultation with the Treasury Department, announced that the Paycheck Protection Program (PPP) will re-open the week of January 11th for new borrowers and certain existing PPP borrowers. 501c6 organizations and DMOs may be eligible for this round of the Payroll Protection Program. Key PPP updates include: PPP borrowers […]

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Case Study: Advertising the University of Georgia Online Degree Programs

By: Wesley Rupar | Categories:Case Studies

Flight Dates: August 1, 2020 – January 31, 2021 Degree Programs Promoted: Master of Food Technology M.S. in Foods and Nutrition, Community Nutrition Graduate Certificate in Nonprofit Management and Leadership Master of Social Work Master of Music Education M.S. in Pharmacy, International Biomedical Regulatory Sciences Low-Residency MFA in Narrative Media Writing Master of Science in […]

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Reaching Students and Their Parents With Connected TV

By: Wesley Rupar | Categories:Solutions & Capabilities

In 2019, 134.2 million adults streamed Connected TV video in the U.S., a number that has undoubtedly increased in 2020, meaning 56% of the adult population is engaged with streaming services, a digital medium the higher education industry has been slow to adopt. Connected TV (CTV) advertising provides the same impact and ad length as […]

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