With the enactment of California’s CCPA law as of January 1st, 2020, many companies have been left scrambling to comply, asking the question “How do we prepare ourselves?” With laws such as GDPR enacted in Europe during 2018 and similar developments in California, understanding these complex privacy requirements is becoming more and more crucial to adapting and evolving in the online landscape.
Facebook and Instagram have unveiled a new ad format to drive engagement and web traffic for your brand. “Poll Ads” are a new way to understand your audience’s sentiments and encourage engagement with your business. Think of a question, two potential answers, place them on one of your video ads, and your audience will be engaging in no time.
With so many housing options now available, obtaining and holding the attention of prospective renters is becoming an increasingly daunting and challenging task. Staying top-of-mind with multiple touch points during the renter’s journey to find housing is essential, and a strong digital advertising strategy is the fastest and easiest way to achieve that.
Meeting planners often have a difficult decision to make when choosing a location and destination for their meetings. Some of the key considerations taken into account while planning are convenience, amenities, and audience satisfaction. Through our industry experience and client success, below are some of the key focuses we’ve learned planners lean on while researching the perfect destination for a meeting:
Paid social advertising has a considerable impact on a brand’s social success. With the right marketing strategies your web traffic, reach, and conversion rates are sure to increase. How you spend your budget is important. Here are 5 ways to use your paid social efforts to the fullest:
The Way Planners Measure Success Can Be Seen In The Attributes They Highly Value In A Meetings Destination.
Traverse City Tourism and Orange142 collaborated on a digital media campaign where leisure travelers were targeted throughout the United States in an effort to drive interest and visitation to Traverse City, MI. In addition to hyper targeting the leisure audience Orange142 also utilized 100% travel focused website inventory to maximize the relevance of the Traverse City Tourism ad creative.