Leveraging Influencer Marketing in Destination Promotion

By: Scott Schult | Categories:General Industry Info

More than ever, influencers are playing an increasingly significant role in the marketing of various products and services, including travel and tourism. As a result, destination marketers are leveraging the power of influencer marketing to promote their destinations and attract potential new travelers. At Orange142, we believe that influencer marketing done right can be a […]

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Data-Driven Destination Marketing: How to Leverage Analytics for Success

By: Scott Schult | Categories:Analytics & Reporting Audience Targeting

As a destination marketer, it’s essential to understand your audience and how they interact with your brand. This understanding allows you to develop effective marketing strategies and allocate your resources more efficiently. One of the most powerful tools for gaining insight into your audience is data analytics. In this blog post, we’ll explore how to […]

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 Orange142’s Successful Digital Advertising Campaign Targeting Multicultural Hispanic Audiences

By: Calvin Scharffs | Categories:Case Studies

In today’s ever-changing and diverse marketplace, reaching and connecting with a wide range of audiences is essential. One such audience is the multicultural Hispanic audience, often underserved by traditional advertising channels. This is where Orange142 comes in, a digital marketing agency that has successfully targeted this audience through its digital advertising channels. Orange142 could serve […]

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Case Study: Pigeon Forge Influencers

By: Jessica Kaplan | Categories:Case Studies

Influencer marketing has been a key component of My Pigeon Forge’s social media strategy for many years. Through partnerships with content creators on various platforms, conversations surrounding Pigeon Forge tourism are at an all-time high. Take a look at one of our past influencer campaigns to promote 2022 travel in Pigeon Forge: According to Influencer […]

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Why Businesses Need to Get Google Analytics 4 ASAP

By: Nomi Foster | Categories:General Industry Info Solutions & Capabilities

On March 16, 2022, Google announced the long-expected retirement of Universal Analytics (UA), which most people know as Google Analytics. Don’t worry – there’s still time to make the switch! July 1, 2023 is the official last day UA will collect any new data. After that, existing UA data will only be available to view […]

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Attribute Real-World Visits to Travelers Who Saw Your Ads with Orange142

By: Austin Martin | Categories:General

For travel and tourism marketing, the ultimate metric is consumer visits. Impressions, clicks and engagement are all excellent indicators of consumer interest. However, destinations want to know that their advertisements are physically influencing travelers to come there. With Orange142’s new Foot Traffic Attribution program, we can now validate real-world visits from travelers who saw your […]

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Consumer Trends Shaping Travel for 2022

By: Whitney Fenzel | Categories:Covid-19 General Industry Info

2022 is the year of reunions! After nearly two years in hibernation due to COVID-19, travel is making a comeback. People are becoming more comfortable in public spaces and they’re more appreciative than ever to experience new places with loved ones.  While travel plans are steadily increasing, consumers are also traveling differently than they did […]

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CCPA Readiness and Compliance

By: Austin Martin | Categories:Industry Info

With the enactment of California’s CCPA law as of January 1st, 2020, many companies have been left scrambling to comply, asking the question “How do we prepare ourselves?” With laws such as GDPR enacted in Europe during 2018 and similar developments in California,  understanding these complex privacy requirements is becoming more and more crucial to […]

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Case Study: Social Media Activation and Growth

By: Emily Parli | Categories:Case Studies

Visit Rutherford’s Instagram account gained 500 new followers in 5-days! Bonnaroo is one of the largest, most well-known music & arts festivals in the country – if not the world – and calls Manchester, Tennessee home. This behemoth festival brings hundreds of thousands of music & arts lovers from all over the country. So naturally, […]

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Promoting Senior Care Facilities Through Digital Advertising

By: Cassandra Razzi | Categories:Industry Info

According to the U.S. Census Bureau, Americans over the age of 65 will make up more than 20 percent of the U.S. population starting in 2030. National Senior Campuses, a national nonprofit, claims that at least 7% of all seniors require some level of personal care, and that number continues to grow. These were trends […]

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