Orange142 is aware of the recent news reports concerning Methbot, a potential Russian botnet that hosts content farms and generates nonhuman traffic to siphon off money from digital advertisers (you can read more about the story here).
When it comes to digital media placements it is important to collaborate with an organization that has an expertise in the industry. We at Orange142 position ourselves as the digital media and advertising experts to complement the comprehensive planning and strategy that our agency partners perform on behalf of a client. Utilizing our custom ad serving platform and media tracking dashboard, we work together with ad agency partners to provide the best possible media campaign for a client.
Native Advertising is strategically targeted advertising that takes on the natural appearance and function of the platform on which it is found. In layman’s terms, it is advertising that camouflages itself to blend in as organic publisher content. Quality native advertising is nearly indistinguishable from the organic content, with the exception of the “sponsored” watermark that must appear.
As part of an on-going series discussing the online marketing funnel we will be going through each digital media tactic and reviewing when media reaches the target audience and how it affects their buying and planning decisions.
The first tactic to review is display advertising (banner ads) and how, when and why to use banners as part of your online marketing strategy. Banner advertising is not as simple as it once was and there are many ways to judge to effectiveness of the tactic and whether it is the right fit for your marketing strategy.
Lee Warnock is the newest member of the Orange142 Business Development Team. Hailing from Houston, TX, he’s called Austin home for the past 11 years. Lee has spent his entire career in digital media, existing on every side of the pixel; from Buyer, Planner, Trafficker, Analyst, Client Services and finally finding his localhost in Business Development.