Influencer marketing has been a key component of My Pigeon Forge’s social media strategy for many years. Through partnerships with content creators on various platforms, conversations surrounding Pigeon Forge tourism are at an all-time high. Take a look at one of our past influencer campaigns to promote 2022 travel in Pigeon Forge: According to Influencer […]Read More.
On March 16, 2022, Google announced the long-expected retirement of Universal Analytics (UA), which most people know as Google Analytics. Don’t worry – there’s still time to make the switch! July 1, 2023 is the official last day UA will collect any new data. After that, existing UA data will only be available to view […]Read More.
For travel and tourism marketing, the ultimate metric is consumer visits. Impressions, clicks and engagement are all excellent indicators of consumer interest. However, destinations want to know that their advertisements are physically influencing travelers to come there. With Orange142’s new Foot Traffic Attribution program, we can now validate real-world visits from travelers who saw your […]Read More.
2022 is the year of reunions! After nearly two years in hibernation due to COVID-19, travel is making a comeback. People are becoming more comfortable in public spaces and they’re more appreciative than ever to experience new places with loved ones. While travel plans are steadily increasing, consumers are also traveling differently than they did […]Read More.
With the enactment of California’s CCPA law as of January 1st, 2020, many companies have been left scrambling to comply, asking the question “How do we prepare ourselves?” With laws such as GDPR enacted in Europe during 2018 and similar developments in California, understanding these complex privacy requirements is becoming more and more crucial to […]Read More.
Visit Rutherford’s Instagram account gained 500 new followers in 5-days! Bonnaroo is one of the largest, most well-known music & arts festivals in the country – if not the world – and calls Manchester, Tennessee home. This behemoth festival brings hundreds of thousands of music & arts lovers from all over the country. So naturally, […]Read More.
According to the U.S. Census Bureau, Americans over the age of 65 will make up more than 20 percent of the U.S. population starting in 2030. National Senior Campuses, a national nonprofit, claims that at least 7% of all seniors require some level of personal care, and that number continues to grow. These were trends […]Read More.
Hershey Harrisburg Sports & Events Authority The Ask Due to the drastic impact that Covid-19 has caused across the sports and events industry, the Hershey Harrisburg Sports & Events Authority tasked the Orange142 team to create a multi-faceted digital media approach a message of safety to Sports & Events planners. This digital campaign was hyper-focused […]Read More.
675% Return on Ad Spend Camille Rose Naturals is a National Consumer Packaged Goods brand that works with Orange142 for digital advertising and demand generation. Their products include an array of self-care and beauty supplies such as hair care supplements, conditioners, oils, skincare merchandises and much more. Camille Rose Naturals has an online ecommerce presence […]Read More.
Though we may want to put 2020 behind us, it’s worth taking a look at trends in an extremely untraditional year. 2020 saw stagnated growth for many industries, but it’s no surprise that the cannabis industry was, and continues to thrive. According to Leafly.com, American’s spent $18 Billion on cannabis in 2020, which was a […]Read More.