Mar
20

Stats at a Glance – Connected TV

Here at Orange142 we get a lot of questions about Connected TV as an advertising tactic. How many people use Connected TV? Who uses Connected TV? How has it grown? How long are people watching contented on a Connected TV device? So to help answer these questions we’ve put together “Stats at a Glace” to help understand the validity of Connected TV as an advertising channel.

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Mar
19

5 Ways Working with a Reliable Media Partner Can Help Your Ad Agency Stay Organized and Efficient.

To work in advertising and marketing, it’s no surprise that every day can be its own monster and you can end the day either feeling completely accomplished or completely swamped. This changes daily, so whether it’s increasing or changing client expectations, turbulent times within specific industries or the regular day-to-day, having a reliable media company with a team of digital experts can make your agency more organized and in turn more successful for your clients.

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Mar
19

Ad Creative Messaging Post Covid-19

Your organization may be having an internal meeting about how and when to go back into market with advertising post Covid-19.

If you are in the planning stages of “how” to message to consumers when the time comes here are several steps, you can take to simplify what may seem like an overwhelming task.

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Mar
19

Hypertargeting and How to Reduce Wasted Ad Spend

Coronavirus is quickly changing the economic and consumer landscape across the globe. If/when budgets start to get tighter, marketers will need to reevaluate how best to utilize their marketing dollars. The effective use of a marketing budget is key to any successful organization across all facets of the advertising process however, arguably, the largest opportunity rests in the effectiveness and granularity of the digital marketing media placements. Programmatic advertising unlocked a powerful tool that, until recently, was unavailable by any other means, audience hypertargeting.

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Mar
19

Shifting Marketing Strategies After COVID-19

We’re in unprecedented times. The COVID-19 pandemic is causing people to dramatically shift daily routines, and no one is sure for how long.  As a result, marketers across every industry are having to rethink well thought-out annual strategies on the fly, starting from scratch.

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Mar
19

Social Media Messaging During Coronavirus Crisis

DMO leaders are rising to the challenge of how to speak to an audience using clear and concise messaging during unbeknown crisis of this nature. Social Media is unsurprisingly, one of the primary tools that leaders are utilizing to stay in touch with the community at this time. There is a delicate line to walk, but there is no reason why your brand should go dark during a time when people are consuming more media than ever.

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Mar
18

How University Enrollment Can Get Back to Speed After Coronavirus

Universities and Colleges are currently experiencing unprecedented times amid a public health crisis surrounding Covid-19. As we battle an economic downturn and public health crisis, digital marketing and advertising within the higher education industry has nearly come to a halt. As any good marketer will advise, no organization should go completely dark when the road is rough.

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Mar
18

5 Ways to Assist with Nurse Recruitment During & After COVID-19

With being one of the most vital professions in the world, a registered nurse is one of the top 3 hardest jobs to fill in America. It is extremely important to be efficient and strategic in your recruitment strategy. With the influx of the COVID-19 virus, the demand for nurses is larger than anything we have seen during our lifetime.

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Jan
23

CCPA Readiness and Compliance

With the enactment of California’s CCPA law as of January 1st, 2020, many companies have been left scrambling to comply, asking the question “How do we prepare ourselves?” With laws such as GDPR enacted in Europe during 2018 and similar developments in California,  understanding these complex privacy requirements is becoming more and more crucial to adapting and evolving in the online landscape.

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