Unleashing the Transformative Power of Multicultural Marketing to Connect with Diverse Travel Audiences

By: Scott Schult | Categories:Audience Targeting

Explore key areas in which destination marketers can use multicultural marketing to connect with diverse travel audiences.

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The Importance of LGBTQ+ Influencer Marketing in Destination Marketing

By: Emily Parli | Categories:Audience Targeting

Orange142 had the opportunity to support and partner with the Florida Out Coast Convention for their inaugural event to share with attendees marketing agency perspective on LGBTQ+ influencer marketing. In parallel, the team took the time to map out the importance of inclusivity and diversity for destination marketers, why this often most important solution is not […]

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Orange142’s Driving Program Awareness and Leads: University of Georgia Online Case Study

By: Wesley Rupar | Categories:Case Studies

The objective of the University of Georgia Online campaign was to drive program awareness and generate leads for select programs offered by the university’s online arm. The campaign targeted specific demographics and psychographics to create program-based personas and effectively promote the university’s diverse master’s programs and graduate certificates. The campaign developed program-based personas using demographics […]

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Leveraging Influencer Marketing in Destination Promotion

By: Scott Schult | Categories:General Industry Info

More than ever, influencers are playing an increasingly significant role in the marketing of various products and services, including travel and tourism. As a result, destination marketers are leveraging the power of influencer marketing to promote their destinations and attract potential new travelers. At Orange142, we believe that influencer marketing done right can be a […]

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Data-Driven Destination Marketing: How to Leverage Analytics for Success

By: Scott Schult | Categories:Analytics & Reporting Audience Targeting

As a destination marketer, it’s essential to understand your audience and how they interact with your brand. This understanding allows you to develop effective marketing strategies and allocate your resources more efficiently. One of the most powerful tools for gaining insight into your audience is data analytics. In this blog post, we’ll explore how to […]

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 Orange142’s Successful Digital Advertising Campaign Targeting Multicultural Hispanic Audiences

By: Calvin Scharffs | Categories:Case Studies

In today’s ever-changing and diverse marketplace, reaching and connecting with a wide range of audiences is essential. One such audience is the multicultural Hispanic audience, often underserved by traditional advertising channels. This is where Orange142 comes in, a digital marketing agency that has successfully targeted this audience through its digital advertising channels. Orange142 could serve […]

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Case Study: Pigeon Forge Influencers

By: Jessica Kaplan | Categories:Case Studies

Influencer marketing has been a key component of My Pigeon Forge’s social media strategy for many years. Through partnerships with content creators on various platforms, conversations surrounding Pigeon Forge tourism are at an all-time high. Take a look at one of our past influencer campaigns to promote 2022 travel in Pigeon Forge: According to Influencer […]

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Why Businesses Need to Get Google Analytics 4 ASAP

By: Nomi Foster | Categories:General Industry Info Solutions & Capabilities

On March 16, 2022, Google announced the long-expected retirement of Universal Analytics (UA), which most people know as Google Analytics. Don’t worry – there’s still time to make the switch! July 1, 2023 is the official last day UA will collect any new data. After that, existing UA data will only be available to view […]

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Attribute Real-World Visits to Travelers Who Saw Your Ads with Orange142

By: Austin Martin | Categories:General

For travel and tourism marketing, the ultimate metric is consumer visits. Impressions, clicks and engagement are all excellent indicators of consumer interest. However, destinations want to know that their advertisements are physically influencing travelers to come there. With Orange142’s new Foot Traffic Attribution program, we can now validate real-world visits from travelers who saw your […]

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Consumer Trends Shaping Travel for 2022

By: Whitney Fenzel | Categories:Covid-19 General Industry Info

2022 is the year of reunions! After nearly two years in hibernation due to COVID-19, travel is making a comeback. People are becoming more comfortable in public spaces and they’re more appreciative than ever to experience new places with loved ones.  While travel plans are steadily increasing, consumers are also traveling differently than they did […]

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