Case Study: Acura Dealer Association

By: Doug Mankiewicz | Categories:Case Studies

The Challenge:

Regional Acura Dealer Association looks to utilize digital advertising to target in-market luxury car buyers and limit wasted impressions and ineffective ad spend.

With the rising costs of broadcast and OOH advertising, a regional tier 2 dealer association was looking for alternative ways to advertise and drive traffic to the member dealerships.

The Win:

Orange142 utilized it’s own 1st party data as well as premium 3rd party data partners to target display, native and video advertising to “in-market” luxury car buyers as well as served ads to consumers researching competitor brands and products during Acura promotional events.


Over 6 million ad impressions were served, driving 22,528 website visitors to partner dealership sites.

Ads were served to relevant, brand safe, sites including,, and more.

Strategies Used: