Regional Acura Dealer Association looks to utilize digital advertising to target in-market luxury car buyers and limit wasted impressions and ineffective ad spend.
With the rising costs of broadcast and OOH advertising, a regional tier 2 dealer association was looking for alternative ways to advertise and drive traffic to the member dealerships.
Orange142 utilized it’s own 1st party data as well as premium 3rd party data partners to target display, native and video advertising to “in-market” luxury car buyers as well as served ads to consumers researching competitor brands and products during Acura promotional events.
Over 6 million ad impressions were served, driving 22,528 website visitors to partner dealership sites.
Ads were served to relevant, brand safe, sites including cars.com autotrader.com, forbes.com, kbb.com and more.