Case Study: Clam Outdoors

By: Doug Mankiewicz | Categories:Case Studies

The Challenge:

Launch of new e-commerce ad programs to drive revenue

CLAM was looking to have an extensive launch of their outdoor camping shelters and landscape cart brands. Drive both e-commerce sales and sales from 3rd party retailers.

The Win:

CLAM and Orange142 worked together to come up with an advertising strategy that included numerous digital solutions all designed to drive relevant traffic to the product web pages and increase online sales.

Immediate lift in sales of both products brands. National campaign focus was narrowed to the markets that performed best (MN and CA).

3rd party retailers noted a steady increase in referral traffic from the CLAM website and increase in sales during the advertising campaign.

Strategies Used: