Case Study: Explore Calhoun in Gordon County

By: Doug Mankiewicz | Categories:Case Studies

The Challenge:

North Georgia Chamber of Commerce and Tourism Organization looks to improve their social media presence and community outreach.

Gordon County was looking to educate potential visitors from surround regions on the offerings of the destination to help spur local tourism and economic development

The Win:

Orange142 developed engaging social media content and produced an on-going content calendar with new and fresh social posts designed to encourage engagement online while following industry best practices. Additionally, photo contests were conducted to enhance engagement with followers which in-turn produced a plethora of new imagery and content for future marketing purposes.

Content Schedule

  • 6- Facebook Posts per week
  • 6- Instagram post per week

Initial 3-Month Social Performance

  • 16.9% increase in likes and followers
  • 7,300+ Facebook Engagements
  • 6,500+ Instagram Likes

Strategies Used: