Case Study: Explore Minnesota On a Bike

By: Doug Mankiewicz | Categories:Case Studies

The Challenge:

Promote biking activities and trails throughout Minnesota during Fall and Winter months. Promote Fat Tire biking in snow season.

Orange142 utilized it’s proprietary database to reach frequent bikers, fat tire bike owners, off-road bikers to send an email blast and tracking open rate and click-through rate. In addition, banner ads and Echo responsive ads were used to drive web traffic to the Pedal MN landing pages.

The Win:

The DMO had a very strong campaign with an email open rate of 22.87% and driving over 6,600 clicks. Echo and banner campaigns performed well above industry average driving over 11,000 clicks to the Pedal landing page.

E-mail bounce rate average 18% for the campaign and total Avg. Time on Page was nearly 2 minutes!

Strategies Used: