Case Study: Meet Atlantic City
Meet Atlantic City (Meet AC) and the Atlantic City Sports Commission have grown in partnership with Orange142 over the past several years. Orange142 assists with digital media strategy, execution and analytical reporting to help Meet AC reach meetings and sports planners, drive RFPs, and deliver a measurable return on ad spend. While each year campaign results improve, this case study showcases the 2018 calendar year and provides a snapshot of the results of the targeted digital media advertising.
The Meet AC & Orange142 media campaign included programmatic display and website retargeting, YouTube video advertising, In-Need targeting, Geofencing of Meeting Planner Conferences, and in-depth analytical reporting.