Skip to content
Meet us at eTourism Summit 2024 Book Meeting
×

Case Study: Reaching Sports Planners During a Pandemic

Case Study: Reaching Sports Planners During a Pandemic

Hershey Harrisburg Sports & Events Authority

The Ask

Due to the drastic impact that Covid-19 has caused across the sports and events industry, the Hershey Harrisburg Sports & Events Authority tasked the  Orange142 team to create a multi-faceted digital media approach a message of safety to Sports & Events planners. This digital campaign was hyper-focused on what the Hershey & Harrisburg area offers to planners and attendees while safely and responsibly attending future sports gatherings and events.

The Solution

Utilizing Orange142’s 1st and 3rd party databases to reach regional Sports & Events Planners and Influencers, our team deployed various tactics and developed a new creative strategy that spoke directly to those audiences. The tactics used included Native advertising, Paid/Programmatic Email, Website Retargeting, Video Instream, and traditional Display.

The Results

  • During the campaign time frame, the Orange142 media efforts made up 80%+ of all website traffic for the Hershey Harrisburg Sports & Events website.
  • 450+ hours of video consumed directly by sports planners, events planners & influencers during the campaign.
  • Impressions Served: 5.6 million impressions
  • Clicks Generated: 17,700
  • Average Campaign CTR: 0.31% (Industry Standard is 0.08% CTR)
  • Completed Views Generated: 55,671

Orange142 has vast experience conceptualizing and implementing digital media campaigns to target Meetings, Group, Events, and Sports planners. We have a full proprietary database to target these decision-makers based on job titles.  We understand the importance of strategic messaging needs in the wake of the Coronavirus. Below is a sample audience reach in the meetings & events industry to showcase how we can segment your messaging to niche audiences:


[meeting-planner-reach-table]

Orange142 is a travel & tourism marketing team and would love to help with your recovery approach with leisure or meeting programs.  Let us help tell your destination’s story, contact us today.

One Image

Subscribe to our
email newsletter

Subscribe to our email newsletter

Latest Articles

Case Study: Discover Atlanta - Multicultural Audience Impact
Case Study

Case Study: Discover Atlanta - Multicultural Audience Impact

The objective of this campaign was to analyze the differences in eng...

Reviving Colorado Springs: Increasing passengers and traffic through an omni channel approach
General Orange 142

Reviving Colorado Springs: Increasing passengers and traffic through an omni channel approach

Leveraging an existing, long-standing partnership, Visit Colorado Sp...

Case Study: University of Pennsylvania Summer Program
Case Study

Case Study: University of Pennsylvania Summer Program

The University of Pennsylvania aimed to attract students from the tr...