Reflexion Health partnered with Orange142 to serve digital advertising to potential Knee Replacement recipients. Utilizing a variety of digital media solutions including email advertising, In-Need Targeting, and website retargeting, Orange142 was able to execute a digital advertising campaign that far exceeded industry averages and provided 6,000 clicks to the Reflexion Health information pages.
The campaign was such a success that Reflexion Health was awarded a Hermes Platinum Award for the successful healthcare marketing campaign!
Client: Reflexion Health
Run Dates: February 2019 – April 2019
TARGET AUDIENCE
- People who have been identified as being in need of a knee replacement
- Associates of people who are in need of a knee replacement
TARGET GEOGRAPHY
- Greensboro NC DMA
- Raleigh NC DMA
TOTAL
IMPRESSIONS
SERVED
TOTAL
CLICKS TO
WEBSITE
AVG CLICK
THROUGH
RATE
DIGITAL SOLUTIONS
- In-Need Advertising – CTR 1.33%
- Email Advertising – CTR 2.31%
- Display / Retargeting – CTR .33%
AWARDED
Hermes Platinum Award Winner – 2019
“Orange142 did a great job collaborating with us on a geotargeted digital marketing campaign to fit our unique product. Our open rates and CTRs were well above industry averages and we even won a Platinum award for our campaign from Hermes Creative.
Thank you, Orange142!”
Debby Clark
VP, Marketing at Reflexion Health
