Case Study: Tarleton State University
Orange142 partnered with Tarleton State University to deliver messaging to their desired audience of adults seeking professional development. The campaign utilized a variety of digital advertising solutions including Paid Search, Pre-Roll Video and Paid Social Advertising.
Paid social advertising alone drove over 60 sign ups/registrations for the program offered by Tarleton. From an interaction and engagement standpoint, the campaign drove over 3,000 clicks and achieved a click through rate (CTR) of 0.36% which is well above industry standard.