Orange142 partnered with Tarleton State University to deliver messaging to their desired audience of adults seeking professional development. The campaign utilized a variety of digital advertising solutions including Paid Search, Pre-Roll Video and Paid Social Advertising.
Paid social advertising alone drove over 60 sign ups/registrations for the program offered by Tarleton. From an interaction and engagement standpoint, the campaign drove over 3,000 clicks and achieved a click through rate (CTR) of 0.36% which is well above industry standard.
Client: Tarleton State University
Run Dates: August – December 2018
20-45 year old’s with a high school diploma or higher. Seeking professional (and personal) development, new skills or a new career.
North Central Texas (Stephenville, Hico, Dublin, Comanche, Granbury, Cleburne, and south Fort Worth)
“Orange142 understood our needs and budget and developed a strategy that delivered results beyond what we anticipated. Having a digital marketing presence is vital in higher education, and the key is partnering with an agency that will bring you the best results possible. I look forward to collaborating with Orange142 for future marketing needs.”
– Natasha Hill, MBA
Director of Marketing & Branding at Tarleton State University