Jun
21

Case Study: Traverse City Tourism

Traverse City Tourism and Orange142 collaborated on a digital media campaign where leisure travelers were targeted throughout the United States in an effort to drive interest and visitation to Traverse City, MI. In addition to hyper targeting the leisure audience Orange142 also utilized 100% travel focused website inventory to maximize the relevance of the Traverse City Tourism ad creative.

The ad campaign drove significant traffic to the Traverse City Tourism website and when compared to all other paid media partners, Orange142 had the lowest bounce rate indicating very high engagement with the targeted leisure traveler audience.

Client: Traverse City Tourism

Run Dates: March 2018 – December 2018

TARGET AUDIENCE

Leisure Travelers

TARGET GEOGRAPHY

Nationwide

TOTAL
IMPRESSIONS
SERVED

TOTAL
CLICKS TO
WEBSITE

AVG CLICK
THROUGH
RATE

DIGITAL SOLUTION:

In-Need Targeting

100% TRAVEL SITE PLACEMENTS

GOOGLE ANALYTICS PERFORMANCE

New Users: 22,249
Average Bounce Rate: 66.27% (lowest of paid media placements)

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