May
21

Case Study: US Army

Orange142 worked with the US Army and their agency of record Universal McCann to execute a variety of digital geofencing and advertising campaigns. The media programs were designed to help support the main national marketing campaigns while promoting regional recruitment events and initiatives.

With a variety of campaigns in market, multiple unique demographics and audiences, the US Army hoped to showcase engaging ad creative that would encourage further research into the Army programs as a way for young adults to advance their early career and schooling.

Client: US Army

Run Dates: November 2018 – March 2019

TARGET AUDIENCE

Regular Army: Target Adults 18-24
Army Reserve: Target Adults 18-34
Hispanic & African American men and women enrolled in high school or with high school diplomas that may be on their way to college, currently enrolled in college, graduated from college or in search for employment in a career field.

TARGET GEOGRAPHY

  • Orlando, FL
  • Tampa, FL
  • Lakeland, FL
  • Sarasota, FL
  • Miami, FL
  • Ft. Lauderdale, FL
  • Fayetteville, NC
  • Charlotte, NC
  • Atlanta, GA

TOTAL
IMPRESSIONS
SERVED

TOTAL
CLICKS TO
WEBSITE

AVG CLICK
THROUGH
RATE

COMPLETED
VIDEO
VIEWS

DIGITAL SOLUTIONS:

AD EXAMPLES

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