Case Study: UT Rio Grande Valley

By: Doug Mankiewicz | Categories:Case Studies

The Challenge:

The University of Texas Education Systems needed to drive awareness and recruitment to their recently rebranded University of Texas Rio Grande Valley branch in the South Texas and Northern Mexico regions.

Orange142 was engaged by our agency partner (Ampersand Agency) to develop a digital advertising execution that complimented the strategy they set forth for the program. Leveraging our advertising platform and dynamic real-time reporting, Orange142 developed a multi pronged campaign that helped deliver contextually relevant university information to potential undergraduate and graduate students.

The Win:

The robust brand/recruitment platform helped provide immediate campaign lift and engagement for the newly launched UTRGV Education system. The campaign data provided creative feedback for the university to help them amend creative executions for further campaigns. Together, this crafted a brand identity for the new branch while also igniting discussions amongst prospective students.

Strategies Used: