Case Study: Visit El Paso

By: Doug Mankiewicz | Categories:Case Studies

The Challenge:

Visit El Paso utilizes Orange142 for Social Media Management and Advertising

Visit El Paso was looking for an enterprise level social media service to complement the social media outreach performed by their team. The organization wanted a professional guidance on best practices, content development, content scheduling calendar and wished to specifically grow their social presence with a NEW audience outside of locals and existing fan base.

The Win:

Orange142 produced an on-going content calendar with new and fresh social posts designed to encourage engagement online. Additionally, Facebook ads and boosted posts were developed to reach a 400-mile drive radius around the destination but excluding the El Paso DMA.

Content Schedule

3- Facebook Posts per day
1- Instagram post per day
1- Twitter post per day

Ad Performance

4,956 New Facebook Page Likes
1,371 Clicks to El Paso Website
50,603 Video Views

Strategies Used: