Case Study: Visit Shakopee

By: Doug Mankiewicz | Categories:Case Studies

The Challenge:

Small CVB needs to compete with other Minneapolis area DMOs and raise awareness for their attractions, restaurants, and accommodations.

Orange142 strategized a comprehensive advertising plan that included multiple tactics to reach audiences cross channel and on multiple devices. A content development strategy was put in place to create new and fresh content for the website and conversion tracking was implemented to monitor ticket sales for the local amusement park.

The Win:

Overall website traffic went up 35% year-over-year with Orange142 accounting for over 30% of the overall website sessions.
Avg. Time on Page for the custom content ranged from 1:30 to over 3:40. Well above the time on page for the website as a whole.
Paid search accounted for 718 measured conversions (ticket sales) through the online ticket sales system.

Strategies Used:

“It has been great working with the team at Orange 142. They have done an amazing job in helping in the creation of rich content and getting good traffic to the pages the content is hosted on. I have been very pleased with the time on site and overall traffic numbers they have been able to provide. Being a small office (one person) CVB, it is great having a vendor you can rely on to help with the overall marketing strategy. I look forward to the continuation of the Visit Shakopee marketing initiatives with the team at Orange142.“
-Tim Zunker, Director of Marketing, Shakopee Chamber & Visitors Bureau