Aug
05

Case Study: Visit Tucson

Visit Tucson and Orange142 formed a partnership to reach leisure travelers in Phoenix and the surrounding areas, and additionally created a national ad campaign targeting the frequent travel audience.

Orange142 deploys a variety of media solutions including Connected TV, programmatic online and mobile advertising, native placements, email, paid search and more. Through this comprehensive media and marketing approach, Visit Tucson is seeing maximized ad delivery driving record engagement.

Client: Visit Tucson

Run Dates: July 2018 – June 2019

TARGET AUDIENCE

Family Travelers, Retirees, Millennials

Interest: Adventure, Foodies, Luxury Resort, Golf, Health and Wellness, Outdoor Cycling/Bicycling, History, Arts and Culture

TARGET GEOGRAPHY

Nationwide

TOTAL
IMPRESSIONS
SERVED

TOTAL
CLICKS TO
WEBSITE

AVG CLICK
THROUGH
RATE


VIDEO
VIEWS

DIGITAL SOLUTIONS:

AD EXAMPLES

O142’s experience working with DMOs coupled with their digital marketing expertise has been extremely valuable to Visit Tucson. Their team has helped us strategize and develop a plan that has driven results and helped us meet our goals. We’ve worked with them to deploy campaigns through a variety of channels and at every turn their team has been knowledgeable, responsive, and really fun to work with.

– Lee McLaughlin, VP of Marketing (Visit Tucson)

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