ECHO142 – Content Development and Activation
Content marketing is different than traditional product marketing efforts like sales collateral, directory listings, hotel promotional pages and other product-specific info. Content marketing includes things like educational articles, videos, blog posts and social posts that answer specific questions people have and provide them with something they can’t get somewhere else. It’s the best way to turn your product, destination, or service, no matter how common, into something that is not like everyone else’s.
By becoming a credible, authoritative resource on topics that matter to potential customers, your organization is more likely to get discovered by the right audience and earn their loyalty and trust – which, in turn, enables your brand to strengthen its customer relationships, grow an active and engaged subscriber base, and make for a positive ROI.
Orange142 Content Writers
We have a team of dedicated content writers with specific expertise and experience in travel and tourism, higher education, consumer goods and more.
Each and every client we work with has a unique story to tell, and in turn, their followers are going to have drastically different interests and needs when it comes to the content they engage with daily. Our copywriters are in place to figure out what exactly that content is going to look like and how your followers are going to best consume it.
This focused understanding is exceedingly important as content consumption and social media continues to dominate as the primary ways for people to get news, share notable information, and stay better connected with others all around the world.
By enlisting our services, what you count on is having a dedicated strategist at your disposal that’s going to be present on all your content strategy and develop articles and blogs to keep you relevant and engaged in the conversation that’s happening online.
- Series of “How To” Stories
- Best-of Articles
- Stories that Showcase Things to Do During a Meeting
- Articles Highlighting Meeting Venues
- Benefits of your product or service
- Or any idea you can come up with!
Advertising Your Great Content
“Content is King but Distribution is Queen…and she wears the pants”
Jonathan Perelman, Buzzfeed
Whether utilizing Orange142’s team of digital writers or your own archive of compelling content, great content is only as good as the people who read it. Content activation is a growing trend in the digital space and one of the most effective ways to reach consumers and tell the story of your brand.
Orange142 has a proprietary solution called “ECHO142” that helps to distribute content to the right people at the right time.
How ECHO142 Content Activation Works
Using our proprietary technique to reach NEW audiences and raise awareness for brands with top of funnel engagement. Consumers are served a variety of ad units and creative designs including: banners, native ads, in-feed headlines and more. Campaigns are targeted to customized demographics and geographic locations determined through collaboration with our clients.
ECHO142 provides advertisers with significant website traffic to raise awareness and add to the pool for website retargeting. Showcase custom website content and “itinerary” based articles through images, headlines, and ad copy. Typically provides a much higher Avg. Time on Page than traditional display advertising.
Orange142 has the ability to guarantee web traffic with ECHO142 through its simple and affordable Cost Per Click (CPC) rate structure! Additionally, discounts are offered based on volume and data targeting with no campaign minimum spend!
Custom Site Lists & Channels
Orange142 has its own, in-house, programmatic ad serving platform. With our technology and tools, we can create custom site lists that will be most relevant for your content but also have the best chance of engaging your target audience. With access to over 4,000,000 websites (98% of available ad inventory space) Orange142 can create custom site lists and channels to serve out your content!
- Travel Sites
- Family & Parenting Sites
- News & Weather
- Music & Entertainment
- & so much more!
Frequently Asked Questions
- Can I use my own content?
Absolutely! While Orange142 has the ability to provide new custom content for our clients, we understand that your team is the most “in the know” on your brand and may have a host of compelling materials already prepared. We can utilize your content along with our ECHO142 responsive ad units and ad serving technology to put your content in front of the right audiences!
- What ad creative resources are required?
One of the benefits of our responsive ad units is that all our clients would need to provide are images, and a logo. Our team will create mockups and share these with you prior to launch to ensure the ads meet brand requirements.
- Where will the content articles live and who owns it?
The content will live on your website! If Orange142 is writing the article, once a finalized version is completed the article will be placed on your site and you will have full ownership over it. This content can be further customized with images and videos and can be shared on your social channels as well!
- Will the content help my SEO and Organic Site Traffic?
One of the most important aspects of Search Engine Optimization (SEO) is the development of new, fresh, content on a frequent basis. Having new article and blogs written and housed on your site will make it easier for your audience to find your site and your services. The Orange142 writing team will develop the content with a digital audience in mind and will write the content in a way to perform well on the major search engines.
- What reporting is provided?
Orange142 will include a custom dashboard with a unique user login for real-time review of the ad campaign. This includes impressions, clicks and CTR sorted by content piece! In addition, Orange142 will provide monthly and end of campaign reporting that includes screenshots, site lists, insights and future campaign recommendations!
- Can other digital ads be used alongside ECHO142?
Orange142 has the ability to serve over 20 different digital media and marketing tactics. ECHO142 is a great solution but often works best when paired with other techniques. We often recommend utilizing Website Retargeting (with custom page and creative segmentation), Instream Pre-roll Video and In-feed Native Advertising.