Nov
27

Orange142 and Visit Colorado Springs Win Gold Adrian Award for Digital Marketing Excellence

The Hospitality Sales & Marketing Association International will honor Orange142 client, Visit Colorado Springs, with a Gold Adrian Award for digital marketing excellence for its winning Crafts and Drafts campaign entry in the 62nd annual Adrian Awards, the largest and most prestigious global travel marketing competition.

Utilizing the digital media strategy and targeted audience segmentation and ad delivery of Orange142 as well as excellent design and technology partners, Visit Colorado Springs’ Crafts and Drafts digital passport highlighted the destination’s diverse craft beverage scene and tapped into unprecedented success.

 

“This specific campaign provided us a platform to be more playful and edgy than usual. Given that our target audience was a younger, spirit-sipping connoisseur, we wanted to speak directly to that demographic. The Design Rangers helped us create a campaign that every craft-beverage drinker could appreciate, while Bandwango supplied us with the technology to execute the program. The digital advertising experts at Orange142 implemented our media placements and distributed our Passport Program to the masses,” says Visit Colorado Springs Chief Innovation Office, Amy Long.

 

Visit Colorado Springs (Crafts & Drafts Experiential Marketing)

The marketing objectives for the Crafts & Drafts campaign were to:

1) Draw more visitation to region’s craft beverage establishments

2) Position Colorado Springs as a premier craft beverage destination.

3) Provide value to CVB brewery, distillery and coffee shop partners through exposure and promotion via the Passport program.

Results:

KPIs Expected Actual
Campaign Impressions 5,000,000

Impressions

6,834,509

Impressions

Destination Passport Downloads 4,000

Downloads

7,572

Downloads

Sweepstakes Entries 5,000

Entries

7,340

Entries

Landing Page Sessions 3,500

Sessions

34,824

Sessions

 

To learn more on how Visit Colorado Springs and Orange142 executed this successful partner co-op and experiential marketing campaign, contact us today!

Let’s Talk.