Orange142 Differentiators

By: Doug Mankiewicz | Categories:Solutions & Capabilities

With the list of digital media companies seemingly growing everyday it is becoming more and more difficult for advertisers to differentiate one media company from another. Orange142 has developed a platform and a team of experts that together helps us stand out among much of the competition and under the hood, there is even more that we offer and excel at!

Digital Media Executed In-House

In-house media team based in Austin that executes and optimizes media campaigns across 20+ tactics. Nothing is outsourced or 3rd partied out. The O142 team plans, launches, optimizes and reports on all media that is run for our clients. We always have our finger on the pulse of your campaign and will be able to make recommendations on improvements and ways to enhance the ROI of the media program.

Orange142 is a close team of digital media professionals. We encourage growth from within and our team of experts love their work and the work we do for our clients. Our team is cross trained in programmatic, social media, search engine marketing, content advertising and more so that there is always an expert ready to assist our client when questions come up!

Media Tracking Dashboard

With all media campaigns, Orange142 provides a real-time media tracking dashboard! Our clients receive a unique log-in and daily updated view in to campaign performance. Keep track of all impressions, clicks, click through rate and even performance by creative (for A/B testing)! Orange142 believes in transparency and never wants our clients to have to wait for reporting or performance results.

Robust Custom Campaign Reports

Monthly and end of campaign reports that include recommendations, insights, site lists and more. These can also be customized towards your specific needs. Many of our clients customize their reporting to measure and track not only their Orange142 media campaigns but also track other digital media placements and even client website performance all consolidated in one place! Using the latest in ad server tracking and reporting, Orange142 will provide insights and recommendations that help to shape future media campaigns.

Exclusive Data Sources and Premium Data Partners

Orange142 has built its own database using internal lead generation tactics, online activity tracking and actual consumer polling. We utilize the database when serving digital media campaigns including display, pre-roll video, native, email and social advertising. We see very strong performance across all solutions when our data is applied and typically exceed industry averages for CTR and engagement.

Using the O142 database, email campaigns can be sent with guaranteed minimum open rates and click through rates. Open rates tend to exceed 20-50% on average. This is achieved through on-going data optimization and list scrubbing.

In addition to our own 1st party data, Orange142 has partnered with over 35 premium 3rd party data providers. This data is utilized to find the right audience at the right time through our programmatic advertising platform. Data is becoming very powerful, we can retroactively geo fence a conference center or shopping mall or even retarget users who share publisher content on their social channels! There are nearly endless possibilities to the audience and demographic targeting that we have available!

Orange142 Data Partners

4C InsightsAudiences by OracleDatonicsFactual IncLiveRamp Data StorePeer39ShareThis Inc.
AdAdvisor by NeustarAudiens S.R.L.DoubleVerifyGourmet Ads Pty LimitedLotameQriously Ltd.Sirdata SAS
AdDaptive Intelligence, Inc.Cardlytics, Inc.Epsilon Data Management, LLC.GrapeshotNaveggRetargetlySkimlinks, Inc.
ADmantXcomScore Inc.ExperianIntegral Ad ScienceNielsen Marketing CloudSalesforce Marketing CloudStatiq Ltd
Audiences by OracleCross Pixel MediaEyeotaKBM GroupOracle Customs (Bluekai)Samba TVThe Weather Channel, LLC


Access to the most premium Exchanges and Networks

The Orange142 ad platform is a DSP that access the ad exchanges and premium ad networks to always find the most premium web and online content.

  • Google AdExchange
  • Rubicon
  • OpenX
  • ONE by AOL Mobile Marketplace
  • Yahoo Ad Exchange
  • Brightroll Exchange Video
  • Microsoft Advertising Exchange
  • & Many More

Whitelists of sites can be created as well as specific site channels/categories to ensure only the most relevant content will be surrounding your ad creative.

No minimums!

We have no minimum campaign spend and welcome test campaigns and small projects to help you get accustomed to working with us. We understand that working with a new partner can be stressful and the unknown can be frightening. We invite clients to test our platform and our team to see the Orange142 difference!

Contact us today to get in touch with one of the Orange142 advertising specialists and take your digital campaign to the next level!