Orange142 Healthcare and Medical Data and Targeting
Orange142 has built an advertising suite of solutions coupled with over 40 premium data partners and our own proprietary database of consumers. This allows for comprehensive media campaigns that are served to the absolute correct audience and optimized towards awareness, engagement, and ultimately positive return on ad spend!
Orange142 Consumer Based Medical Audiences
|101,589,654||Family and Personal Healthcare Decision Makers|
|15 Million+||Uninsured Adult Consumers|
Orange142 B2B Medical Audiences
|895,899||Corporate (B2B) Healthcare Decision Makers|
|153,943||Director Level Staff Decision Makers|
Orange142 Educational and Career Healthcare Audiences
|20,901||Attending Medical School|
|2,394,854||Interested in Nursing Career|
|3,986,637||Interested in Medical Technician Career|
Orange142 has deep dived in to our available audience segmentation and media campaigns delivered over the past 5 years to develop information on our audience reach for medical and healthcare digital ad serving.
Digital advertising can be served out to very focused audiences based around their online activity and research. One of the more common audience segments in the healthcare field is Over the Counter Medicine Users. Below is a chart showcasing some of the types of medications frequently researched by the Orange142 consumer audience segments. Each drug type and user can be targeted in digital media campaigns.
Consumer sentiment on personal health is often changing and evolving (especially around the Holidays and New Year). Utilizing our 1st party database and 30+ 3rd party data partners media campaigns can be targeted based on Consumer Health Attitude. This is especially helpful for clients looking to serve messaging to fitness minded consumers or those looking to become more active!
Advertisers looking for more of a B2B type audience or to reach doctors specifically can utilize Orange142’s data resources to serve ads to physicians based on the specialty. Below is a sample pull of active physicians (as of November 2018) that can be served digital advertising.
|Internal Medicine Physician||115,557|
|Infectious Disease Physician||9,136|
When advertisers are looking to reach decision makers and C-Level executives from hospitals and medical institutions, Orange142 can provide very targeted audience segmentation. Reach true decision makers with a variety of digital media creative and drive engagement with a traditionally difficult to reach audience! Below is a breakout by state of C-Level Executives from healthcare organizations. Each of these can be reached and marketed to!
|State||B2B Healthcare & Medical C-Level Executives|
|District of Columbia||2,012|
These audience tools can be layered on top of most of our digital solutions including cross device display, pre-roll video, native advertising, content activation, email, social and more!
Contact Orange142 today for a detailed overview of our reach in to your specific audience and ways we can serve the right ads to the right people at the right time!