Dec
04

Orange142 Healthcare and Medical Data and Targeting

Photo by Martin Brosy on Unsplash

Orange142 has built an advertising suite of solutions coupled with over 40 premium data partners and our own proprietary database of consumers. This allows for comprehensive media campaigns that are served to the absolute correct audience and optimized towards awareness, engagement, and ultimately positive return on ad spend!

Orange142 Consumer Based Medical Audiences

101,589,654Family and Personal Healthcare Decision Makers
15 Million+Uninsured Adult Consumers

Orange142 B2B Medical Audiences

895,899Corporate (B2B) Healthcare Decision Makers
153,943Director Level Staff Decision Makers

Orange142 Educational and Career Healthcare Audiences

20,901Attending Medical School
2,394,854Interested in Nursing Career
3,986,637Interested in Medical Technician Career

Orange142 has deep dived in to our available audience segmentation and media campaigns delivered over the past 5 years to develop information on our audience reach for medical and healthcare digital ad serving.

Digital advertising can be served out to very focused audiences based around their online activity and research. One of the more common audience segments in the healthcare field is Over the Counter Medicine Users. Below is a chart showcasing some of the types of medications frequently researched by the Orange142 consumer audience segments. Each drug type and user can be targeted in digital media campaigns.

Consumer sentiment on personal health is often changing and evolving (especially around the Holidays and New Year). Utilizing our 1st party database and 30+ 3rd party data partners media campaigns can be targeted based on Consumer Health Attitude. This is especially helpful for clients looking to serve messaging to fitness minded consumers or those looking to become more active!

Advertisers looking for more of a B2B type audience or to reach doctors specifically can utilize Orange142’s data resources to serve ads to physicians based on the specialty. Below is a sample pull of active physicians (as of November 2018) that can be served digital advertising.

Physician Specialty Quantity
Family Physician113,514
Internal Medicine Physician115,557
Pediatrician5,122
Obstetrician/Gynecologist (OB/GYN)41,656
Surgeon71,427
Psychiatrist38,205
Cardiologist22,211
Dermatologist12,051
Endocrinologist7,495
Gastroenterologist14,747
Infectious Disease Physician9,136
Nephrologist10,798
Ophthalmologist18,817
Otolaryngologist (ENT)9,526
Pulmonologist5,265
Neurologist13,717
Physician Executive3,264
Radiologist27,719
Anesthesiologist41,762
Oncologist15,410
TOTAL597,399

When advertisers are looking to reach decision makers and C-Level executives from hospitals and medical institutions, Orange142 can provide very targeted audience segmentation. Reach true decision makers with a variety of digital media creative and drive engagement with a traditionally difficult to reach audience! Below is a breakout by state of C-Level Executives from healthcare organizations. Each of these can be reached and marketed to!

StateB2B Healthcare & Medical C-Level Executives
Alabama8,964
Alaska1,402
Arizona9,258
Arkansas7,438
California87,247
Colorado19,702
Connecticut12,086
Delaware2,359
District of Columbia2,012
Florida60,714
Georgia21,909
Hawaii2,698
Idaho4,338
Illinois43,470
Indiana21,275
Iowa9,830
Kansas9,297
Kentucky17,294
Louisiana11,790
Maine4,441
Maryland21,915
Massachusetts24,265
Michigan22,165
Minnesota18,718
Mississippi11,948
Missouri14,695
Montana2,299
Nebraska3,682
Nevada4,151
New Hampshire3,240
New Jersey31,674
New Mexico5,825
New York59,327
North Carolina24,447
North Dakota1,917
Ohio36,356
Oklahoma9,873
Oregon7,859
Pennsylvania61,923
Rhode Island3,395
South Carolina11,637
South Dakota3,383
Tennessee16,776
Texas56,756
Utah10,898
Vermont6,383
Virginia18,192
Washington21,486
West Virginia4,773
Wisconsin16,909
Wyoming1,508
Total895,899

 

These audience tools can be layered on top of most of our digital solutions including cross device display, pre-roll video, native advertising, content activation, email, social and more!

Contact Orange142 today for a detailed overview of our reach in to your specific audience and ways we can serve the right ads to the right people at the right time!

Lets Talk.