In today’s ever-changing and diverse marketplace, reaching and connecting with a wide range of audiences is essential. One such audience is the multicultural Hispanic audience, often underserved by traditional advertising channels. This is where Orange142 comes in, a digital marketing agency that has successfully targeted this audience through its digital advertising channels.
Orange142 could serve over 1.2 million ad impressions in just three weeks and deliver over 13,000 ad clicks to its “Vamos a Tucson” website. This resulted in a significant increase in website traffic, rising over 500%. The success of this campaign can be attributed to Orange142’s ability to reach a target audience often underserved by traditional advertising channels.
Orange142’s engagement with this audience was strong, with targeted messaging that appealed to the specific interests of the Hispanic audience. This helped them to connect with their target audience on a personal level. The agency also used a variety of ad channels, including social media, display advertising, and search engine marketing, to reach a large and diverse audience. Orange142 used high-quality creative assets relevant to the Hispanic language and culture, helping them stand out from the competition.
One of the most important reasons for Orange142’s success in targeting the multicultural Hispanic audience is using a digital advertising platform designed to reach diverse audiences. The Direct Digital Holdings platform enables Orange142 to identify and target audiences based on various factors, including language, location, and cultural interests. This platform, combined with Orange142’s expertise in digital marketing, allowed them to reach and engage with their target audience effectively.
Overall, Orange142’s success in targeting a multicultural Hispanic audience with digital advertising channels is a testament to the power of digital advertising to reach diverse audiences. By using a variety of ad channels, targeted messaging, and high-quality creative assets, Orange142 was able to connect with its target audience on a personal level and drive significant results. This is an excellent example for businesses looking to expand their reach to diverse audiences and improve their marketing strategy.
Read the article by Travelpulse – Tucson Launches Marketing Campaign to Attract Hispanic and Spanish-Speaking Travelers by Mia Taylor.