Feb
15

Understanding The Power Of Audio – What Does Your Brand Sound Like?

Have you ever considered the sound of your brand?

Now it’s more important than ever to decide what your brand sounds like. The audio space is doing nothing but growing and as a marketer it is imperative to start developing what that brand should sound like. A brands voice is becoming as important as any other of your brands standards.

In an era where audio has entered the advertising space, it’s more important than ever to decide “What does my brand sound like?”. Audio advertising is growing rapidly and as a marketer it is imperative to develop your brands sonic identity.

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Jan
30

Case Study: Meet Atlantic City

Meet Atlantic City (Meet AC) and the Atlantic City Sports Commission have grown in partnership with Orange142 over the past several years. Orange142 assists with digital media strategy, execution and analytical reporting to help Meet AC reach meetings and sports planners, drive RFPs, and deliver a measurable return on ad spend. While each year campaign results improve, this case study showcases the 2018 calendar year and provides a snapshot of the results of the targeted digital media advertising.

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Nov
16

Top 9 Must Check Setups for Google Paid Search

If you look up or “Google” how to setup a paid search account, many articles point towards essentially spending more money to help your keywords place higher. That is just one part of the optimization processes but quite honestly, the least effective and most expensive. We are often asked by prospective clients “what would you do to optimize our paid search account?” We figured we’d put together a list of the first items our team checks on when setting up, managing and optimizing a paid search account.

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Oct
12

Orange142 Travel & Leisure Audience Targeting

Orange142 has built an advertising suite of solutions coupled with over 40 premium data partners and our own proprietary database of consumers and travelers. This allows for comprehensive media campaigns that are served to the absolute correct audience and optimized towards awareness, engagement and ultimately booked room nights!

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Sep
10

In-Need Targeting – Reaching Audiences When They Need You Most

Orange142 has a unique strategy to reach consumers and web users with advertising based on their search history, websites visited and online research. Using “In-Need Targeting” Orange142 can reach these consumers when they are actively “In-Need” of the products or services an advertiser is promoting. This hyper targeting allows for demand generation and mid-funnel audience engagement that drives awareness, conversions and consideration.

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Aug
21

6 Questions to Ask A Digital Media Vendor Before Signing Contracts

There are a growing number of companies that are sprouting up claiming to have the latest and greatest technology and data for digital advertising. As a marketer it may be difficult to determine who has the best site access, audience data and ad units. In reality there isn’t too much of a difference on the technology side of digital advertising, what separates most media companies comes down to just a few things like how campaigns are set up, team experience and optimization strategies. Here are a few questions to ask a media vendor before you partner with them!

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