Shifting Marketing Strategies After COVID-19

By: Ben Hale | Categories:Covid-19

We’re in unprecedented times. The COVID-19 pandemic is causing people to dramatically shift daily routines, and no one is sure for how long.  As a result, marketers across every industry are having to rethink well thought-out annual strategies on the fly, starting from scratch.

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Social Media Messaging During Coronavirus Crisis

By: Lindsey Wilkes | Categories:Covid-19

DMO leaders are rising to the challenge of how to speak to an audience using clear and concise messaging during unbeknown crisis of this nature. Social Media is unsurprisingly, one of the primary tools that leaders are utilizing to stay in touch with the community at this time. There is a delicate line to walk, […]

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How University Enrollment Can Get Back to Speed After Coronavirus

By: Wesley Rupar | Categories:Covid-19

Universities and Colleges are currently experiencing unprecedented times amid a public health crisis surrounding Covid-19. As we battle an economic downturn and public health crisis, digital marketing and advertising within the higher education industry has nearly come to a halt. As any good marketer will advise, no organization should go completely dark when the road […]

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5 Ways to Assist with Nurse Recruitment During & After COVID-19

By: Brett Bradley | Categories:Covid-19

With being one of the most vital professions in the world, a registered nurse is one of the top 3 hardest jobs to fill in America. It is extremely important to be efficient and strategic in your recruitment strategy. With the influx of the COVID-19 virus, the demand for nurses is larger than anything we […]

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CCPA Readiness and Compliance

By: Austin Martin | Categories:Industry Info

With the enactment of California’s CCPA law as of January 1st, 2020, many companies have been left scrambling to comply, asking the question “How do we prepare ourselves?” With laws such as GDPR enacted in Europe during 2018 and similar developments in California,  understanding these complex privacy requirements is becoming more and more crucial to […]

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Facebook Poll Ads – True Customer Engagement

By: Rich Lozano | Categories:Solutions & Capabilities

Facebook and Instagram have unveiled a new ad format to drive engagement and web traffic for your brand. “Poll Ads” are a new way to understand your audience’s sentiments and encourage engagement with your business. Think of a question, two potential answers, place them on one of your video ads, and your audience will be […]

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Reaching and Targeting the Correct Renters in a Saturated Rental Market

By: Lindsey Wilkes | Categories:Industry Info

With so many housing options now available, obtaining and holding the attention of prospective renters is becoming an increasingly daunting and challenging task. Staying top-of-mind with multiple touch points during the renter’s journey to find housing is essential, and a strong digital advertising strategy is the fastest and easiest way to achieve that.

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How Successful Meeting Planners Research a Destination

By: Emily Parli | Categories:Industry Info

Meeting planners often have a difficult decision to make when choosing a location and destination for their meetings. Some of the key considerations taken into account while planning are convenience, amenities, and audience satisfaction. Through our industry experience and client success, below are some of the key focuses we’ve learned planners lean on while researching […]

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Whitepaper: DMP Usage for Travel and Tourism

By: Daniel Rott | Categories:Case Studies

Utilizing An Enterprise Data Management Platform to Analyze Target Audience Demographics, Develop Personas and Improve Digital Advertising Engagement.

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Advertising During a Recession

By: Doug Mankiewicz | Categories:Industry Info

As we look ahead toward 2020, there is one specific topic lingering everywhere from the TV to the board room. A Downturn Economy… Is it coming?

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