Orange142 has built an advertising suite of solutions coupled with over 40 premium data partners and our own proprietary database of consumers and travelers. This allows for comprehensive media campaigns that are served to the absolute correct audience and optimized towards awareness, engagement and ultimately booked room nights!
Setting up a digital media campaign can be a daunting task, even when working with a media agency! What tactics should you use? How do you measure success?
Orange142 has a unique strategy to reach consumers and web users with advertising based on their search history, websites visited and online research. Using “In-Need Targeting” Orange142 can reach these consumers when they are actively “In-Need” of the products or services an advertiser is promoting. This hyper targeting allows for demand generation and mid-funnel audience engagement that drives awareness, conversions and consideration.
There are a growing number of companies that are sprouting up claiming to have the latest and greatest technology and data for digital advertising. As a marketer it may be difficult to determine who has the best site access, audience data and ad units. In reality there isn’t too much of a difference on the technology side of digital advertising, what separates most media companies comes down to just a few things like how campaigns are set up, team experience and optimization strategies. Here are a few questions to ask a media vendor before you partner with them!
Content marketing is different than traditional product marketing efforts like sales collateral, directory listings, hotel promotional pages and other product-specific info. Content marketing includes things like educational articles, videos, blog posts and social posts that answer specific questions people have and provide them with something they can’t get somewhere else. It’s the best way to turn your product, destination, or service, no matter how common, into something that is not like everyone else’s.
Audience data targeting and ad serving hit the mainstream recently when it came out that Facebook data had leaked and was being potentially accessed by third parties such as Cambridge Analytica. In the aftermath of that scandal, Facebook announced that it will restrict how much data advertisers can have access to.
Discover & Reach Audiences Based on Location & Activity
A geofence is a virtual perimeter that is drawn around any location on a map, and then target and serve ads to customers that enter that location. Retrofencing is our solution for targeting audiences that had been to a physical location within the last 12 months (with thousands of locations already pre-mapped).
With the list of digital media companies seemingly growing everyday it is becoming more and more difficult for agencies and advertisers to differentiate one media company from another. Orange142 has developed a platform and a team of experts that together helps us stand out among much of the competition and under the hood, there is even more that we offer and excel at!
Orange142 has developed an extensive database of consumers, travelers, shoppers, foodies, B2B customers and niche audiences that can be highly segmented and targeted for digital advertising campaigns. This unique database is utilized in a variety of ways to serve messaging online to specific target audiences and segments. Layering our data across e-mail, video, display and social media advertising differentiates Orange142 from the multitude of digital media companies.