DMO leaders are rising to the challenge of how to speak to an audience using clear and concise messaging during unbeknown crisis of this nature. Social Media is unsurprisingly, one of the primary tools that leaders are utilizing to stay in touch with the community at this time. There is a delicate line to walk, […]Read More.
Universities and Colleges are currently experiencing unprecedented times amid a public health crisis surrounding Covid-19. As we battle an economic downturn and public health crisis, digital marketing and advertising within the higher education industry has nearly come to a halt. As any good marketer will advise, no organization should go completely dark when the road […]Read More.
With being one of the most vital professions in the world, a registered nurse is one of the top 3 hardest jobs to fill in America. It is extremely important to be efficient and strategic in your recruitment strategy. With the influx of the COVID-19 virus, the demand for nurses is larger than anything we […]Read More.
Facebook and Instagram have unveiled a new ad format to drive engagement and web traffic for your brand. “Poll Ads” are a new way to understand your audience’s sentiments and encourage engagement with your business. Think of a question, two potential answers, place them on one of your video ads, and your audience will be […]Read More.
With so many housing options now available, obtaining and holding the attention of prospective renters is becoming an increasingly daunting and challenging task. Staying top-of-mind with multiple touch points during the renter’s journey to find housing is essential, and a strong digital advertising strategy is the fastest and easiest way to achieve that.Read More.
Meeting planners often have a difficult decision to make when choosing a location and destination for their meetings. Some of the key considerations taken into account while planning are convenience, amenities, and audience satisfaction. Through our industry experience and client success, below are some of the key focuses we’ve learned planners lean on while researching […]Read More.
Utilizing An Enterprise Data Management Platform to Analyze Target Audience Demographics, Develop Personas and Improve Digital Advertising Engagement.Read More.
As we look ahead toward 2020, there is one specific topic lingering everywhere from the TV to the board room. A Downturn Economy… Is it coming?Read More.
Paid social advertising has a considerable impact on a brand’s social success. With the right marketing strategies your web traffic, reach, and conversion rates are sure to increase. How you spend your budget is important. Here are 5 ways to use your paid social efforts to the fullest:Read More.
Visit Tucson and Orange142 formed a partnership to reach leisure travelers in Phoenix and the surrounding areas, and additionally created a national ad campaign targeting the frequent travel audience.Read More.