Social Media Messaging During Coronavirus Crisis

By: Lindsey Wilkes | Categories:Covid-19

DMO leaders are rising to the challenge of how to speak to an audience using clear and concise messaging during unbeknown crisis of this nature. Social Media is unsurprisingly, one of the primary tools that leaders are utilizing to stay in touch with the community at this time. There is a delicate line to walk, […]

Read More.

How University Enrollment Can Get Back to Speed After Coronavirus

By: Wesley Rupar | Categories:Covid-19

Universities and Colleges are currently experiencing unprecedented times amid a public health crisis surrounding Covid-19. As we battle an economic downturn and public health crisis, digital marketing and advertising within the higher education industry has nearly come to a halt. As any good marketer will advise, no organization should go completely dark when the road […]

Read More.

5 Ways to Assist with Nurse Recruitment During & After COVID-19

By: Brett Bradley | Categories:Covid-19

With being one of the most vital professions in the world, a registered nurse is one of the top 3 hardest jobs to fill in America. It is extremely important to be efficient and strategic in your recruitment strategy. With the influx of the COVID-19 virus, the demand for nurses is larger than anything we […]

Read More.

Facebook Poll Ads – True Customer Engagement

By: Rich Lozano | Categories:Solutions & Capabilities

Facebook and Instagram have unveiled a new ad format to drive engagement and web traffic for your brand. “Poll Ads” are a new way to understand your audience’s sentiments and encourage engagement with your business. Think of a question, two potential answers, place them on one of your video ads, and your audience will be […]

Read More.

Reaching and Targeting the Correct Renters in a Saturated Rental Market

By: Lindsey Wilkes | Categories:Industry Info

With so many housing options now available, obtaining and holding the attention of prospective renters is becoming an increasingly daunting and challenging task. Staying top-of-mind with multiple touch points during the renter’s journey to find housing is essential, and a strong digital advertising strategy is the fastest and easiest way to achieve that.

Read More.

How Successful Meeting Planners Research a Destination

By: Emily Parli | Categories:Industry Info

Meeting planners often have a difficult decision to make when choosing a location and destination for their meetings. Some of the key considerations taken into account while planning are convenience, amenities, and audience satisfaction. Through our industry experience and client success, below are some of the key focuses we’ve learned planners lean on while researching […]

Read More.

Whitepaper: DMP Usage for Travel and Tourism

By: Daniel Rott | Categories:Case Studies

Utilizing An Enterprise Data Management Platform to Analyze Target Audience Demographics, Develop Personas and Improve Digital Advertising Engagement.

Read More.

Advertising During a Recession

By: Doug Mankiewicz | Categories:Industry Info

As we look ahead toward 2020, there is one specific topic lingering everywhere from the TV to the board room. A Downturn Economy… Is it coming?

Read More.

5 Ways to Fully Utilize Your Paid Social Efforts

By: Rich Lozano | Categories:Industry Info

Paid social advertising has a considerable impact on a brand’s social success. With the right marketing strategies your web traffic, reach, and conversion rates are sure to increase. How you spend your budget is important. Here are 5 ways to use your paid social efforts to the fullest:

Read More.

Case Study: Visit Tucson

By: Lindsey Wilkes | Categories:Case Studies

Visit Tucson and Orange142 formed a partnership to reach leisure travelers in Phoenix and the surrounding areas, and additionally created a national ad campaign targeting the frequent travel audience.

Read More.