How Successful Meeting Planners Research a Destination

By: Emily Parli | Categories:Industry Info

Meeting planners often have a difficult decision to make when choosing a location and destination for their meetings. Some of the key considerations taken into account while planning are convenience, amenities, and audience satisfaction. Through our industry experience and client success, below are some of the key focuses we’ve learned planners lean on while researching […]

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Whitepaper: DMP Usage for Travel and Tourism

By: Daniel Rott | Categories:Case Studies

Utilizing An Enterprise Data Management Platform to Analyze Target Audience Demographics, Develop Personas and Improve Digital Advertising Engagement.

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Advertising During a Recession

By: Doug Mankiewicz | Categories:Industry Info

As we look ahead toward 2020, there is one specific topic lingering everywhere from the TV to the board room. A Downturn Economy… Is it coming?

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5 Ways to Fully Utilize Your Paid Social Efforts

By: Rich Lozano | Categories:Industry Info

Paid social advertising has a considerable impact on a brand’s social success. With the right marketing strategies your web traffic, reach, and conversion rates are sure to increase. How you spend your budget is important. Here are 5 ways to use your paid social efforts to the fullest:

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Case Study: Visit Tucson

By: Lindsey Wilkes | Categories:Case Studies

Visit Tucson and Orange142 formed a partnership to reach leisure travelers in Phoenix and the surrounding areas, and additionally created a national ad campaign targeting the frequent travel audience.

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Revamping Messaging and Outreach for Meeting Planners

By: Doug Mankiewicz | Categories:Solutions & Capabilities

The Way Planners Measure Success Can Be Seen In The Attributes They Highly Value In A Meetings Destination.

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Case Study: Traverse City Tourism

By: Doug Mankiewicz | Categories:Case Studies

Traverse City Tourism and Orange142 collaborated on a digital media campaign where leisure travelers were targeted throughout the United States in an effort to drive interest and visitation to Traverse City, MI. In addition to hyper targeting the leisure audience Orange142 also utilized 100% travel focused website inventory to maximize the relevance of the Traverse […]

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Case Study: Reflexion Health

By: Emily Parli | Categories:Case Studies

Reflexion Health partnered with Orange142 to serve digital advertising to potential Knee Replacement recipients. Utilizing a variety of digital media solutions including email advertising, In-Need Targeting, and website retargeting, Orange142 was able to execute a digital advertising campaign that far exceeded industry averages and provided 6,000 clicks to the Reflexion Health information pages.

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Case Study: US Army

By: Doug Mankiewicz | Categories:Case Studies

Orange142 worked with the US Army and their agency of record Universal McCann to execute a variety of digital geofencing and advertising campaigns. The media programs were designed to help support the main national marketing campaigns while promoting regional recruitment events and initiatives.

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Case Study: Discover Atlanta

By: Brenton Maddox | Categories:Case Studies

Orange142 partners with the Atlanta tourism bureau to execute digital media and marketing initiatives designed to position Atlanta as one of the top destinations for leisure and meetings tourism in the United States.

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