Case Study: Discover Atlanta

By: Brenton Maddox | Categories:Case Studies

Orange142 partners with the Atlanta tourism bureau to execute digital media and marketing initiatives designed to position Atlanta as one of the top destinations for leisure and meetings tourism in the United States.

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Orange142 Agency Partnership Frequently Asked Questions

By: Doug Mankiewicz | Categories:Solutions & Capabilities

Orange142 partners with Ad Agencies across the United States to help make digital media simple and efficient. We see the agencies we partner with as our client and we craft digital media campaigns that achieve results and perform beyond all expectation. There are many questions agencies typically ask before partnering with Orange142, we put together […]

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Top 5 Facts about Display Advertising

By: Daniel Rott | Categories:Industry Info

Banner ads are alive, well, and effective. Many marketers rank display ads as one of the most effective online tools for branding, awareness, consideration and purchase. While banner ads have been around for a while they still are incredibly effective and a pivotal part of any comprehensive online marketing strategy.

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4 Reasons Advertisers are Converting to Connected TV and Internet Radio

By: Doug Mankiewicz | Categories:Industry Info

Digital VS Traditional. We’ve all questioned where our brand will thrive. Traditional has shrinking attention while Connected TV (OTT, CTV Advanced TV) and Internet Streaming Radio are improving performance and targeting capabilities. As the industry evolves, advertisers are making the shift to platforms that are a better fit for their brand.

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Case Study: Tarleton State University

By: Lindsey Wilkes | Categories:Case Studies

Orange142 partnered with Tarleton State University to deliver messaging to their desired audience of adults seeking professional development. The campaign utilized a variety of digital advertising solutions including Paid Search, Pre-Roll Video and Paid Social Advertising.

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Understanding the Difference between 1st Party Vendors and 3rd Party Vendors

By: Lindsey Wilkes | Categories:Industry Info

I had an interesting conversation  with a client a few weeks ago about dealing with,“middle-man” style vendors and the disadvantages of such an arrangement that got me thinking…  “I wonder how many advertisers are purchasing media from this style of vendor without even realizing it?”  Throughout my years of experience in digital advertising, I’ve learned […]

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Understanding The Power Of Audio – What Does Your Brand Sound Like?

By: Emily Parli | Categories:Solutions & Capabilities

Have you ever considered the sound of your brand? Now it’s more important than ever to decide what your brand sounds like. The audio space is doing nothing but growing and as a marketer it is imperative to start developing what that brand should sound like. A brands voice is becoming as important as any […]

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Case Study: Meet Atlantic City

By: Lindsey Wilkes | Categories:Case Studies

Meet Atlantic City (Meet AC) and the Atlantic City Sports Commission have grown in partnership with Orange142 over the past several years. Orange142 assists with digital media strategy, execution and analytical reporting to help Meet AC reach meetings and sports planners, drive RFPs, and deliver a measurable return on ad spend. While each year campaign […]

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Orange142 Healthcare and Medical Data and Targeting

By: Emily Parli | Categories:Audience Targeting

Photo by Martin Brosy on Unsplash Orange142 has built an advertising suite of solutions coupled with over 40 premium data partners and our own proprietary database of consumers. This allows for comprehensive media campaigns that are served to the absolute correct audience and optimized towards awareness, engagement, and ultimately positive return on ad spend!

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Orange142 and Visit Colorado Springs Win Gold Adrian Award for Digital Marketing Excellence

By: Brenton Maddox | Categories:Case Studies

The Hospitality Sales & Marketing Association International will honor Orange142 client, Visit Colorado Springs, with a Gold Adrian Award for digital marketing excellence for its winning Crafts and Drafts campaign entry in the 62nd annual Adrian Awards, the largest and most prestigious global travel marketing competition.

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