Top 9 Must Check Setups for Google Paid Search

By: Daniel Rott | Categories:Industry Info

If you look up or “Google” how to setup a paid search account, many articles point towards essentially spending more money to help your keywords place higher. That is just one part of the optimization processes but quite honestly, the least effective and most expensive. We are often asked by prospective clients “what would you […]

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Orange142 Travel & Leisure Audience Targeting

By: Doug Mankiewicz | Categories:Audience Targeting

Orange142 has built an advertising suite of solutions coupled with over 40 premium data partners and our own proprietary database of consumers and travelers. This allows for comprehensive media campaigns that are served to the absolute correct audience and optimized towards awareness, engagement and ultimately booked room nights!

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Four Steps to Build a Successful Digital Media Strategy

By: Daniel Rott | Categories:Industry Info

Setting up a digital media campaign can be a daunting task, even when working with a media partner! What tactics should you use? How do you measure success?

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In-Need Targeting – Reaching Audiences When They Need You Most

By: Rich Lozano | Categories:Solutions & Capabilities

Orange142 has a unique strategy to reach consumers and web users with advertising based on their search history, websites visited and online research. Using “In-Need Targeting” Orange142 can reach these consumers when they are actively “In-Need” of the products or services an advertiser is promoting. This hyper targeting allows for demand generation and mid-funnel audience […]

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6 Questions to Ask A Digital Media Vendor Before Signing Contracts

By: Doug Mankiewicz | Categories:Industry Info

There are a growing number of companies that are sprouting up claiming to have the latest and greatest technology and data for digital advertising. As a marketer it may be difficult to determine who has the best site access, audience data and ad units. In reality there isn’t too much of a difference on the […]

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ECHO142 – Content Development and Activation

By: Rich Lozano | Categories:Solutions & Capabilities

Content marketing is different than traditional product marketing efforts like sales collateral, directory listings, hotel promotional pages and other product-specific info. Content marketing includes things like educational articles, videos, blog posts and social posts that answer specific questions people have and provide them with something they can’t get somewhere else. It’s the best way to […]

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5 Ways to Serve Digital Advertising Without Using Audience Data

By: Doug Mankiewicz | Categories:Audience Targeting

Audience data targeting and ad serving hit the mainstream recently when it came out that Facebook data had leaked and was being potentially accessed by third parties such as Cambridge Analytica. In the aftermath of that scandal, Facebook announced that it will restrict how much data advertisers can have access to.

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Geofencing & Retrofencing Tactics

By: Jeremy Ballard | Categories:Solutions & Capabilities

Discover & Reach Audiences Based on Location & Activity A geofence is a virtual perimeter that is drawn around any location on a map, and then target and serve ads to customers that enter that location. Retrofencing is our solution for targeting audiences that had been to a physical location within the last 12 months […]

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Orange142 Differentiators

By: Doug Mankiewicz | Categories:Solutions & Capabilities

With the list of digital media companies seemingly growing everyday it is becoming more and more difficult for advertisers to differentiate one media company from another. Orange142 has developed a platform and a team of experts that together helps us stand out among much of the competition and under the hood, there is even more […]

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