Case Study: Clam Outdoors

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: Launch of new e-commerce ad programs to drive revenue CLAM was looking to have an extensive launch of their outdoor camping shelters and landscape cart brands. Drive both e-commerce sales and sales from 3rd party retailers. Strategies Used: In-Need Targeting Native Display Retargeting Social and Content Management

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Case Study: THE INITIATIVE TO DRIVE SOBER

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: Raise awareness of the dangers of drunk driving to Louisiana drivers. Orange142 developed a mixed media advertising approach with state-level tracking and targeting. Orange142 gathered and analyzed consumer data and tested messaging and creative with LA drivers that engaged with the creative assets. The Win: The campaign was optimized to increase traffic to […]

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Case Study: US Army

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: The US Army looks to boost regional recruitment events with localized, targeted, digital media campaigns. The US Army looks to geofence live recruiting events and compliment in-person recruiting efforts with digital advertising to encourage enlistments with young men and woman. The Win: Orange142 geofences recruiting events and serves a variety of digital programs […]

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Case Study: Visit Norway

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: Building brand awareness and driving US Tourism to the country of Norway with co-op partner campaigns. Norway wanted to grow presence with US travelers while featuring local Norwegian partners as part of a global Co-op initiative. Reporting transparency, audience targeting, and creative management between partner and brand success had been challenging. Orange142 created […]

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Case Study: Columbia South Carolina

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: Columbia South Carolina Looks To A New Digital Approach To Engage Their Audience Columbia, SC engaged Orange142 in an effort to breathe life into the destination’s online presence. Online, Columbia lacked many of the online strategies needed for positioning the destination into a consumer’s travel planning cycle. The Win: After some research of […]

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Case Study: Butler County Visitors Bureau

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: ORANGE142 worked closely with the Butler County CVB to develop a targeted advertising promotion that explained and engaged consumers with new brand positioning. Orange142 designed a digital campaign that was promoted directly to surrounding markets. This included delivering audience exclusive creative to measure individual response. The Win: Butler County’s “Hello Weekend” promotion received […]

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Case Study: Visit Shakopee

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: Small CVB needs to compete with other Minneapolis area DMOs and raise awareness for their attractions, restaurants, and accommodations. Orange142 strategized a comprehensive advertising plan that included multiple tactics to reach audiences cross channel and on multiple devices. A content development strategy was put in place to create new and fresh content for […]

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Case Study: Enjoy Peoria

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: Raise awareness of the destination to meeting planners in the Upper Midwest Orange142 utilized a variety of digital tactics to reach planners. We targeted planners at two conferences during the year and reached planners at the bottom of the funnel utilizing hyper targeted paid search. Additionally, an e-mail blast was sent to the […]

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Case Study: Visit El Paso

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: Visit El Paso utilizes Orange142 for Social Media Management and Advertising Visit El Paso was looking for an enterprise level social media service to complement the social media outreach performed by their team. The organization wanted a professional guidance on best practices, content development, content scheduling calendar and wished to specifically grow their […]

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Case Study: Colorado Springs Convention & Visitors Bureau

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: Develop a regional advertising initiative to increase brand awareness and route development for the Colorado Springs CVB and the Colorado Springs airport. To better brand, engage, and convert new travelers in pre-defined feeder markets and identify new audiences outside of the traditional drive market radius. The Win: The Colorado Springs CVB and Orange142 […]

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