Case Study: Meet Atlantic City

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: Reach planners of meetings with less than 100 attendees Orange142 utilized it’s proprietary database of meeting planners to send an email blast and tracking open rate and click through rate. In addition, banner ads were sent to the email openers as retargeting and to planners targeted as “in-need” of meeting space. The Win: […]

Read More.

Case Study: Sugar Land

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: Sugar Land seeks to capitalize on population influx to Houston downtown for Super Bowl 51 Reach out to travelers and hotel visitors Staying in Downtown Houston Hotels by geofencing high-traffic downtown locations and push Sugar Land ads during one of the busiest advertising weeks of the year. Retarget those people for 90 days […]

Read More.

Orange142 continues to stay ahead of ad fraud and bot traffic

By: Daniel Rott | Categories:Industry Info

Orange142 is aware of the recent news reports concerning Methbot, a potential Russian botnet that hosts content farms and generates nonhuman traffic to siphon off money from digital advertisers (you can read more about the story here).

Read More.

How Orange142 Collaborates with Ad Agencies

By: Doug Mankiewicz | Categories:Solutions & Capabilities

When it comes to digital media placements it is important to collaborate with an organization that has an expertise in the industry. We at Orange142 position ourselves as the digital media and advertising experts to complement the comprehensive planning and strategy that our agency partners perform on behalf of a client. Utilizing our custom ad […]

Read More.

Native Advertising Quick Overview

By: Daniel Rott | Categories:Industry Info

Native Advertising is strategically targeted advertising that takes on the natural appearance and function of the platform on which it is found. In layman’s terms, it is advertising that camouflages itself to blend in as organic publisher content. Quality native advertising is nearly indistinguishable from the organic content, with the exception of the “sponsored” watermark […]

Read More.

Online Marketing Funnel – Banner Advertising

By: Daniel Rott | Categories:Industry Info

As part of an on-going series discussing the online marketing funnel we will be going through each digital media tactic and reviewing when media reaches the target audience and how it affects their buying and planning decisions. The first tactic to review is display advertising (banner ads) and how, when and why to use banners […]

Read More.