How Orange142 Collaborates with Ad Agencies

By: Doug Mankiewicz | Categories:Solutions & Capabilities

When it comes to digital media placements it is important to collaborate with an organization that has an expertise in the industry. We at Orange142 position ourselves as the digital media and advertising experts to complement the comprehensive planning and strategy that our agency partners perform on behalf of a client. Utilizing our custom ad […]

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Native Advertising Quick Overview

By: Daniel Rott | Categories:Industry Info

Native Advertising is strategically targeted advertising that takes on the natural appearance and function of the platform on which it is found. In layman’s terms, it is advertising that camouflages itself to blend in as organic publisher content. Quality native advertising is nearly indistinguishable from the organic content, with the exception of the “sponsored” watermark […]

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Online Marketing Funnel – Banner Advertising

By: Daniel Rott | Categories:Industry Info

As part of an on-going series discussing the online marketing funnel we will be going through each digital media tactic and reviewing when media reaches the target audience and how it affects their buying and planning decisions. The first tactic to review is display advertising (banner ads) and how, when and why to use banners […]

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