Reaching and Targeting the Correct Renters in a Saturated Rental Market

By: Lindsey Wilkes | Categories:Industry Info

With so many housing options now available, obtaining and holding the attention of prospective renters is becoming an increasingly daunting and challenging task. Staying top-of-mind with multiple touch points during the renter’s journey to find housing is essential, and a strong digital advertising strategy is the fastest and easiest way to achieve that.

Whether it’s apartments, vacation rentals, short term rentals, corporate housing, etc., most renters are now beginning their search on a search engine such as Google or Bing. Utilizing Paid Search Advertising through these platforms, allows your rental company to be positioned at the top of the page when prospective renters are searching keywords or phrases specific to your housing offering. This positioning provides the most optimal placements for potential consumers to click-out to the website, and from where the renter begin their journey. Once they have engaged with your website, it is possible to track visitors as they travel around both your pages, as well as the rest of the internet.

As a prospective renter is identified, continuing to translate your message as they travel through the internet is essential to stay top-of-mind. Retargeting and various other types of Display Advertising allows your message to be retargeted via a variety of digital mediums after engaging with your website. Running a well-rounded campaign and continuing to show your message as the prospective renter travels the internet increases effectiveness and ultimately conversions.

Lately, every brand requires a presence on social media. Paid Social Advertising is quickly becoming one of the most effective ways to target prospective renters through Facebook and Instagram’s advertising platforms. People are now spending on average a little over two hours a day on social media. Targeting renters during that 14 hours a week when you have their undivided attention will increase the effectiveness of your message. Paid Social Advertising allows for a creative, visual, and dynamic way to get your message to prospective renters directly on their newsfeed.

Your messaging during a renter’s journey from start to finish is critical to have the most consistent impact on their decision when looking for housing. By staying top-of-mind with a variety of digital marketing tools, your company will be able to continuously target prospective renters where they are on the internet. Orange142 implements a full digital media approach with a variety of digital marketing tactics to create meaningful conversions.

Reach out to Orange142 today to learn more about our unique capabilities targeting prospective renters!