Unleashing the Power of AI in Destination Marketing

By: Scott Schult | Categories:Industry Info Solutions & Capabilities
Image source: Science Focus

Artificial Intelligence (AI), a term coined in 1956 at the Dartmouth Workshop has a storied history spanning decades. However, its latest chapter truly captured the world’s imagination with the public release of ChatGPT on November 30, 2022. Among the remarkable technological advancements of recent times, none have seen such rapid adoption in the U.S. as Generative AI.

image of generative ai line graph

ChatGPT’s meteoric rise in adoption has brought with it significant speculation about the implications of AI in our personal and professional lives. While most people agree that AI will be transformative for the world and change the way we live and work, it’s also natural for change to stir up anxiety and concerns about where AI’s evolution might lead. There’s no turning back now, and if you’ve experienced Generative AI, you’ll understand that its potential to enhance productivity is only going to improve.

picture of a quote on ai from Orange142

Harnessing Generative AI in Destination Marketing

Destination Marketing Organizations (DMOs) are embracing Generative AI to facilitate creative work. From copywriting for websites, newsletters, media releases, and social media to generating images that inspire visitors, Generative AI is a valuable tool for DMOs to create content tailored to their guests’ preferences, interests, and needs.

How Orange142 Unleashes AI for DMO’s

While ChatGPT focuses on natural language understanding and generation, programmatic advertising AI is specialized in optimizing digital ad campaigns and placements. We leverage data trained AI to improve media buying and deliver exceptional advertising results to DMOs. Here are the ways in which our expertise and AI-backed tools benefit destination marketers:

1. Strategic Planning:

We collaborate with destination marketers to develop a strategic plan that leverages AI to achieve their objectives effectively.

2. Customization:

We fine-tune AI algorithms, strategies, and creative elements to align specifically with destination marketer’s goals, target audience, and unique brand identity.

3. Insights and Knowhow:

Our proficiency in using AI tools allows us to interpret data and provide valuable recommendations based on industry knowledge and experience.

4. Flexibility and Agility:

We adapt AI-driven strategies in real-time to capitalize on new opportunities or address emerging challenges.

5. Creative Input:

We generate content, design ad creative, and develop compelling messaging that resonates with the target audience, enhancing the effectiveness of AI-driven advertising.

6. Comprehensive Reporting:

We provide in-depth reporting and analysis beyond what is typically available in a DSP, translating AI-generated data into actionable insights.

7. Accountability:

We’re driven to deliver results and ensure a positive return on investment for your destination.

Why AI Matters for Destination Marketers

Destination marketers should prioritize AI because it can help them:

  • Reach their target audience more effectively by analyzing data to create targeted ad campaigns.
  • Personalize their messaging at scale using user behavior, interests, and demographics.
  • Improve ad performance through real-time optimization and efficient budget allocation.

AI is a powerful tool for destination marketers to plan and buy media, reach their target audience, and grow visitation. With Orange142, destination marketers can leverage the right AI tools, coupled with deep market knowledge, to thrive in a complex and competitive marketplace. AI is not just the future; it’s the present, and those who embrace it stand to gain a significant advantage in the world of destination marketing.