Orange142 utilized it’s proprietary database of meeting planners to send an email blast and tracking open rate and click through rate. In addition, banner ads were sent to the email openers as retargeting and to planners targeted as “in-need” of meeting space.
The DMO had a very strong campaign with an average open rate of 52.87% and a click-through rate of 19.6%. In-need targeting generated 894 clicks with a 0.71% CTR.
Bounce rate was less than 15% during the campaign with an Avg. Session Duration of 3:16!