To better brand, engage, and convert new travelers in pre-defined feeder markets and identify new audiences outside of the traditional drive market radius.
The Colorado Springs CVB and Orange142 developed a mixed media advertising approach with city-specific tracking and targeting. Orange142 gathered and analyzed consumer data and tested messaging and creative with new prospective visitors. Findings improved real-time performance in campaign reach and response and provided ongoing market intelligence. Findings are reported to the regional airport and used in the development of new routes and marketing campaigns promoting travel into the Colorado Springs Airport.
The campaign was optimized to increase traffic to the COS airport and Frontier airlines and due to year over year increases, this is the third year of the program. In March 2017, Frontier Airlines announced 7 new Colorado Springs Airport routes in conjunction with Orange142 data reporting and The Colorado Springs CVB yearly growth performance.