Columbia, SC engaged Orange142 in an effort to breathe life into the destination’s online presence. Online, Columbia lacked many of the online strategies needed for positioning the destination into a consumer’s travel planning cycle.
After some research of Columbia’s web assets and target audience behavior, Orange142 developed a Spring/Summer Promotion designed to specifically address digital marketing issues in a holistic approach. The campaign featured a mix of digital tactics (including social extensions) designed to drive qualified web traffic. All campaign elements were tracked by the Orange142 media dashboard and Google Analytics, which provided detailed information on consumer perception and actionable data on all campaign elements for future media campaigns.
4,933,00 Ad Impressions Served
21,000 Consumer Ad Clicks
Average CTR of 0.63%