Discover Atlanta

The Challenge:

Atlanta CVB looks to market the destination, change pre-conceived notions and expand site traffic utilizing a variety of digital advertising tactics and strategies.

Atlanta wanted to expand on their traditional advertising methods with a robust rollout of digital advertising solutions in order to market the destination to multiple target audiences including families, couples/girlfriends, music fans, foodies and more.

The Win:

Orange142 strategized a comprehensive advertising plan that included multiple tactics to reach audiences cross-channel and on multiple devices. Orange142 developed the paid search program from the ground up including keyword research, ad copy creation, optimizations and overall strategy by target audiences. Paid search efforts were imperative to reach leisure travelers and prospective meeting planners. Paid search was also used as a compliment to SEO efforts and as a way to boost overall site traffic through the search engines.

THE RESULTS

  • In 2017 to date, Paid Search accounted for 104,349 website sessions and had the lowest bounce rate of any paid traffic source.
  • Click outs to partner pages continue to increase year-over-year (a main KPI of Atlanta CVB)
  • Multiple campaigns and audience segments were created across the different digital tactics, reporting included analysis and insights into which segments engaged the most with ad creative and campaigns.

Let’s Talk.