Atlanta wanted to expand on their traditional advertising methods with a robust rollout of digital advertising solutions in order to market the destination to multiple target audiences including families, couples/girlfriends, music fans, foodies and more.
Orange142 strategized a comprehensive advertising plan that included multiple tactics to reach audiences cross-channel and on multiple devices. Orange142 developed the paid search program from the ground up including keyword research, ad copy creation, optimizations and overall strategy by target audiences. Paid search efforts were imperative to reach leisure travelers and prospective meeting planners. Paid search was also used as a compliment to SEO efforts and as a way to boost overall site traffic through the search engines.