Orange142 utilized it’s proprietary database to reach frequent bikers, fat tire bike owners, off-road bikers to send an email blast and tracking open rate and click-through rate. In addition, banner ads and Echo responsive ads were used to drive web traffic to the Pedal MN landing pages.
The DMO had a very strong campaign with an email open rate of 22.87% and driving over 6,600 clicks. Echo and banner campaigns performed well above industry average driving over 11,000 clicks to the Pedal landing page.
E-mail bounce rate average 18% for the campaign and total Avg. Time on Page was nearly 2 minutes!