The Initiative to Drive Sober

The Challenge:

Raise awareness of the dangers of drunk driving to Louisiana drivers.

Orange142 developed a mixed media advertising approach with state-level tracking and targeting. Orange142 gathered and analyzed consumer data and tested messaging and creative with LA drivers that engaged with the creative assets.

The Win:

The campaign was optimized to increase traffic to the LHSC website and maximize viewable impressions on ad creative.

Over 14,957 clicks on ad creative and 8,182,193 ad impressions were delivered within two weeks!

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