North Myrtle Beach

The Challenge:

Utilize Orange142 database to target three segments of leisure travelers: Dual Income No Kids (DINKs), Single Income No Kids (SINKs), and Families.

Orange142 utilized targeted data platform to market to and reach each targeted segment. A variety of media channels were utilized to ensure a strong share of voice and multiple touch points.

The Win:

Orange142 was capable of targeting all audience segments and track performance of each. Over 96,600 completed video views were delivered (many as added value), Email delivered a 2.31% CTR with 4,824 clicks and Echo delivered 5,754 clicks with an Avg. Time on Page of 1:30!

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