Orange142 utilized targeted data platform to market to and reach each targeted segment. A variety of media channels were utilized to ensure a strong share of voice and multiple touch points.
Orange142 was capable of targeting all audience segments and track performance of each. Over 96,600 completed video views were delivered (many as added value), Email delivered a 2.31% CTR with 4,824 clicks and Echo delivered 5,754 clicks with an Avg. Time on Page of 1:30!