Visit El Paso was looking for an enterprise level social media service to complement the social media outreach performed by their team. The organization wanted a professional guidance on best practices, content development, content scheduling calendar and wished to specifically grow their social presence with a NEW audience outside of locals and existing fan base.
Orange142 produced an on-going content calendar with new and fresh social posts designed to encourage engagement online. Additionally, Facebook ads and boosted posts were developed to reach a 400-mile drive radius around the destination but excluding the El Paso DMA.
3- Facebook Posts per day
1- Instagram post per day
1- Twitter post per day
4,956 New Facebook Page Likes
1,371 Clicks to El Paso Website
50,603 Video Views