Norway wanted to grow presence with US travelers while featuring local Norwegian partners as part of a global Co-op initiative. Reporting transparency, audience targeting, and creative management between partner and brand success had been challenging.
Orange142 created unique audience profiles and segments which were in line with Visit Norway’s visitor profile. Leveraging our real-time reporting dashboard, Norway was able to see all individual audience segments along with partner information and top converting advertising tactics. Partner data including but not limited to impressions, clicks, and conversions (airline bookings, hotel bookings, and adventure tours).
Partner conversions were measured for the first time for the client and audience targeting has shown that digital campaign targeting is working with measurable conversions rolling in continuously.
Since running digital campaigns for Norway in 2015 bed nights have had a lift of 17% 2015-2016 YoY. Since then from 2016 to 2018, Norway’s lift in bed nights increased to 64%.