Orange142 strategized a comprehensive advertising plan that included multiple tactics to reach audiences cross channel and on multiple devices. A content development strategy was put in place to create new and fresh content for the website and conversion tracking was implemented to monitor ticket sales for the local amusement park.
Overall website traffic went up 35% year-over-year with Orange142 accounting for over 30% of the overall website sessions.
Avg. Time on Page for the custom content ranged from 1:30 to over 3:40. Well above the time on page for the website as a whole.
Paid search accounted for 718 measured conversions (ticket sales) through the online ticket sales system.