Category:

Audience Targeting

Driving Success through Partnership 

By: Whitney Fenzel | Categories:Audience Targeting Case Studies General

Destination marketing can be enhanced through collaboration, as demonstrated by the successful Dollywood/Pigeon Forge Co-Op campaign. By utilizing Pigeon Forge’s audience, Dollywood aimed to attract more visitors to its seasonal festivals and on-site resort. This blog post will detail this campaign’s practical strategies and impressive results.  The objective was clear: capture the attention of potential […]

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Unleashing the Transformative Power of Multicultural Marketing to Connect with Diverse Travel Audiences

By: Scott Schult | Categories:Audience Targeting

Explore key areas in which destination marketers can use multicultural marketing to connect with diverse travel audiences.

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The Importance of LGBTQ+ Influencer Marketing in Destination Marketing

By: Emily Parli | Categories:Audience Targeting

Orange142 had the opportunity to support and partner with the Florida Out Coast Convention for their inaugural event to share with attendees marketing agency perspective on LGBTQ+ influencer marketing. In parallel, the team took the time to map out the importance of inclusivity and diversity for destination marketers, why this often most important solution is not […]

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Data-Driven Destination Marketing: How to Leverage Analytics for Success

By: Scott Schult | Categories:Analytics & Reporting Audience Targeting

As a destination marketer, it’s essential to understand your audience and how they interact with your brand. This understanding allows you to develop effective marketing strategies and allocate your resources more efficiently. One of the most powerful tools for gaining insight into your audience is data analytics. In this blog post, we’ll explore how to […]

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Orange142 Healthcare and Medical Data and Targeting

By: Emily Parli | Categories:Audience Targeting

Photo by Martin Brosy on Unsplash Orange142 has built an advertising suite of solutions coupled with over 40 premium data partners and our own proprietary database of consumers. This allows for comprehensive media campaigns that are served to the absolute correct audience and optimized towards awareness, engagement, and ultimately positive return on ad spend!

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Orange142 Travel & Leisure Audience Targeting

By: Doug Mankiewicz | Categories:Audience Targeting

Orange142 has built an advertising suite of solutions coupled with over 40 premium data partners and our own proprietary database of consumers and travelers. This allows for comprehensive media campaigns that are served to the absolute correct audience and optimized towards awareness, engagement and ultimately booked room nights!

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5 Ways to Serve Digital Advertising Without Using Audience Data

By: Doug Mankiewicz | Categories:Audience Targeting

Audience data targeting and ad serving hit the mainstream recently when it came out that Facebook data had leaked and was being potentially accessed by third parties such as Cambridge Analytica. In the aftermath of that scandal, Facebook announced that it will restrict how much data advertisers can have access to.

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Orange142’s Data Platform

By: Doug Mankiewicz | Categories:Audience Targeting

Orange142 has developed an extensive database of consumers, travelers, shoppers, foodies, B2B customers and niche audiences that can be highly segmented and targeted for digital advertising campaigns. This unique database is utilized in a variety of ways to serve messaging online to specific target audiences and segments. Layering our data across e-mail, video, display and […]

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Reaching Meeting Planners Digitally in 2017

By: Lindsey Wilkes | Categories:Audience Targeting

A Year in Review A meeting planner is a person who brings together every detail involved in producing a meeting, convention or special event. These events contribute vast numbers of hotel stays to a destination and are the reason many DMOs build out a sales team, to convince different segments of planners to have their […]

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