As a destination marketer, it’s essential to understand your audience and how they interact with your brand. This understanding allows you to develop effective marketing strategies and allocate your resources more efficiently. One of the most powerful tools for gaining insight into your audience is data analytics. In this blog post, we’ll explore how to […]
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Audience Targeting
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Emily Parli | Categories:Audience Targeting
Photo by Martin Brosy on Unsplash Orange142 has built an advertising suite of solutions coupled with over 40 premium data partners and our own proprietary database of consumers. This allows for comprehensive media campaigns that are served to the absolute correct audience and optimized towards awareness, engagement, and ultimately positive return on ad spend!
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Doug Mankiewicz | Categories:Audience Targeting
Orange142 has built an advertising suite of solutions coupled with over 40 premium data partners and our own proprietary database of consumers and travelers. This allows for comprehensive media campaigns that are served to the absolute correct audience and optimized towards awareness, engagement and ultimately booked room nights!
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Cliff Ward | Categories:Audience Targeting
By:
Doug Mankiewicz | Categories:Audience Targeting
Audience data targeting and ad serving hit the mainstream recently when it came out that Facebook data had leaked and was being potentially accessed by third parties such as Cambridge Analytica. In the aftermath of that scandal, Facebook announced that it will restrict how much data advertisers can have access to.
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Doug Mankiewicz | Categories:Audience Targeting
Orange142 has developed an extensive database of consumers, travelers, shoppers, foodies, B2B customers and niche audiences that can be highly segmented and targeted for digital advertising campaigns. This unique database is utilized in a variety of ways to serve messaging online to specific target audiences and segments. Layering our data across e-mail, video, display and […]
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Lindsey Wilkes | Categories:Audience Targeting
A Year in Review A meeting planner is a person who brings together every detail involved in producing a meeting, convention or special event. These events contribute vast numbers of hotel stays to a destination and are the reason many DMOs build out a sales team, to convince different segments of planners to have their […]
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