Category:

Case Studies

Case Study: Visit Virginia Beach – Covid Recovery in 2020

By: Lindsey Wilkes | Categories:Case Studies

Digital Advertising through Orange142 led to a 724.35% return on ad spend and over $12 million in hotel tax revenue. Our partners at Visit Virginia Beach have held onto the #1 spot in the nation’s Top 25 DMA’s for hotel occupancy, since June 2020. (Smith Travel Research) Using Orange142 as the experienced destination digital media […]

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Case Study: Visit Indy – Covid Recovery Summer 2020

By: Emily Parli | Categories:Case Studies

2020 has been a historically challenging year for DMO’s and their partners in the hospitality industry. As the city of Indianapolis began to re-open, Visit Indy charged Orange142 with executing a digital campaign to promote in-state tourism and boost hotel occupancy rates in the metro Indy market.

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Whitepaper: DMP Usage for Travel and Tourism

By: Daniel Rott | Categories:Case Studies

Utilizing An Enterprise Data Management Platform to Analyze Target Audience Demographics, Develop Personas and Improve Digital Advertising Engagement.

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Case Study: Visit Tucson

By: Lindsey Wilkes | Categories:Case Studies

Visit Tucson and Orange142 formed a partnership to reach leisure travelers in Phoenix and the surrounding areas, and additionally created a national ad campaign targeting the frequent travel audience.

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Case Study: Traverse City Tourism

By: Doug Mankiewicz | Categories:Case Studies

Traverse City Tourism and Orange142 collaborated on a digital media campaign where leisure travelers were targeted throughout the United States in an effort to drive interest and visitation to Traverse City, MI. In addition to hyper targeting the leisure audience Orange142 also utilized 100% travel focused website inventory to maximize the relevance of the Traverse […]

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Case Study: Reflexion Health

By: Emily Parli | Categories:Case Studies

Reflexion Health partnered with Orange142 to serve digital advertising to potential Knee Replacement recipients. Utilizing a variety of digital media solutions including email advertising, In-Need Targeting, and website retargeting, Orange142 was able to execute a digital advertising campaign that far exceeded industry averages and provided 6,000 clicks to the Reflexion Health information pages.

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Case Study: US Army

By: Doug Mankiewicz | Categories:Case Studies

Orange142 worked with the US Army and their agency of record Universal McCann to execute a variety of digital geofencing and advertising campaigns. The media programs were designed to help support the main national marketing campaigns while promoting regional recruitment events and initiatives.

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Case Study: Discover Atlanta

By: Brenton Maddox | Categories:Case Studies

Orange142 partners with the Atlanta tourism bureau to execute digital media and marketing initiatives designed to position Atlanta as one of the top destinations for leisure and meetings tourism in the United States.

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Case Study: Tarleton State University

By: Lindsey Wilkes | Categories:Case Studies

Orange142 partnered with Tarleton State University to deliver messaging to their desired audience of adults seeking professional development. The campaign utilized a variety of digital advertising solutions including Paid Search, Pre-Roll Video and Paid Social Advertising.

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Case Study: Meet Atlantic City

By: Lindsey Wilkes | Categories:Case Studies

Meet Atlantic City (Meet AC) and the Atlantic City Sports Commission have grown in partnership with Orange142 over the past several years. Orange142 assists with digital media strategy, execution and analytical reporting to help Meet AC reach meetings and sports planners, drive RFPs, and deliver a measurable return on ad spend. While each year campaign […]

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