Orange142 worked with the US Army and their agency of record Universal McCann to execute a variety of digital geofencing and advertising campaigns. The media programs were designed to help support the main national marketing campaigns while promoting regional recruitment events and initiatives.
Orange142 partnered with Tarleton State University to deliver messaging to their desired audience of adults seeking professional development. The campaign utilized a variety of digital advertising solutions including Paid Search, Pre-Roll Video and Paid Social Advertising.
Meet Atlantic City (Meet AC) and the Atlantic City Sports Commission have grown in partnership with Orange142 over the past several years. Orange142 assists with digital media strategy, execution and analytical reporting to help Meet AC reach meetings and sports planners, drive RFPs, and deliver a measurable return on ad spend. While each year campaign results improve, this case study showcases the 2018 calendar year and provides a snapshot of the results of the targeted digital media advertising.
The Hospitality Sales & Marketing Association International will honor Orange142 client, Visit Colorado Springs, with a Gold Adrian Award for digital marketing excellence for its winning Crafts and Drafts campaign entry in the 62nd annual Adrian Awards, the largest and most prestigious global travel marketing competition.