Case Studies

Reviving Colorado Springs: Increasing passengers and traffic through an omni channel approach

By: Whitney Fenzel | Categories:Case Studies

Leveraging an existing, long-standing partnership, Visit Colorado Springs and Orange142 took the opportunity of funds to launch a targeted campaign aimed at increasing passengers and making up for revenue lost in the pandemic. The initiative used geographic, demographic, and interest-based targeting strategies to engage potential travelers across a spectrum of platforms, including social media, connected TV, and various media sources. 

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Driving Success through Partnership 

By: Whitney Fenzel | Categories:Audience Targeting Case Studies General

Destination marketing can be enhanced through collaboration, as demonstrated by the successful Dollywood/Pigeon Forge Co-Op campaign. By utilizing Pigeon Forge’s audience, Dollywood aimed to attract more visitors to its seasonal festivals and on-site resort. This blog post will detail this campaign’s practical strategies and impressive results.  The objective was clear: capture the attention of potential […]

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Unveiling the Luxury of Cape Resorts: A Successful Marketing Campaign

By: Lindsey Wilkes | Categories:Analytics & Reporting Case Studies

Discerning travelers seek exceptional experiences that leave a lasting impression on luxury getaways. Cape Resorts, renowned for its exclusive properties, launched a nine-month marketing campaign to showcase its luxurious destinations to select geographical markets. Through a carefully crafted strategy and innovative tactics, the campaign achieved remarkable success, elevating Cape Resorts to new heights of recognition […]

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Orange142’s Driving Program Awareness and Leads: University of Georgia Online Case Study

By: Wesley Rupar | Categories:Case Studies

The objective of the University of Georgia Online campaign was to drive program awareness and generate leads for select programs offered by the university’s online arm. The campaign targeted specific demographics and psychographics to create program-based personas and effectively promote the university’s diverse master’s programs and graduate certificates. The campaign developed program-based personas using demographics […]

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 Orange142’s Successful Digital Advertising Campaign Targeting Multicultural Hispanic Audiences

By: Calvin Scharffs | Categories:Case Studies

In today’s ever-changing and diverse marketplace, reaching and connecting with a wide range of audiences is essential. One such audience is the multicultural Hispanic audience, often underserved by traditional advertising channels. This is where Orange142 comes in, a digital marketing agency that has successfully targeted this audience through its digital advertising channels. Orange142 could serve […]

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Case Study: Pigeon Forge Influencers

By: Jessica Kaplan | Categories:Case Studies

Influencer marketing has been a key component of My Pigeon Forge’s social media strategy for many years. Through partnerships with content creators on various platforms, conversations surrounding Pigeon Forge tourism are at an all-time high. Take a look at one of our past influencer campaigns to promote 2022 travel in Pigeon Forge: According to Influencer […]

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Case Study: Social Media Activation and Growth

By: Emily Parli | Categories:Case Studies

Visit Rutherford’s Instagram account gained 500 new followers in 5-days! Bonnaroo is one of the largest, most well-known music & arts festivals in the country – if not the world – and calls Manchester, Tennessee home. This behemoth festival brings hundreds of thousands of music & arts lovers from all over the country. So naturally, […]

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Case Study: Reaching Sports Planners During a Pandemic

By: Emily Parli | Categories:Case Studies

Hershey Harrisburg Sports & Events Authority The Ask Due to the drastic impact that Covid-19 has caused across the sports and events industry, the Hershey Harrisburg Sports & Events Authority tasked the  Orange142 team to create a multi-faceted digital media approach a message of safety to Sports & Events planners. This digital campaign was hyper-focused […]

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Case Study: Camille Rose Naturals

By: Lindsey Wilkes | Categories:Case Studies

675% Return on Ad Spend Camille Rose Naturals is a National Consumer Packaged Goods brand that works with Orange142 for digital advertising and demand generation. Their products include an array of self-care and beauty supplies such as hair care supplements, conditioners, oils, skincare merchandises and much more. Camille Rose Naturals has an online ecommerce presence […]

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Case Study: Thrive Up North Economic Development Campaign

By: Cliff Ward | Categories:Case Studies

Thrive Up North is a collaborative rural recruitment marketing campaign that showcases the Itasca County Communities in Minnesota as a place that offers a great work life balance, good place to start a business, and a great place to raise a family. By leveraging the success of existing industry partners, businesses, and individual entrepreneurs, Thrive […]

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