Category:

Case Studies

Case Study: Traverse City Tourism

By: Doug Mankiewicz | Categories:Case Studies

Traverse City Tourism and Orange142 collaborated on a digital media campaign where leisure travelers were targeted throughout the United States in an effort to drive interest and visitation to Traverse City, MI. In addition to hyper targeting the leisure audience Orange142 also utilized 100% travel focused website inventory to maximize the relevance of the Traverse […]

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Case Study: Reflexion Health

By: Emily Parli | Categories:Case Studies

Reflexion Health partnered with Orange142 to serve digital advertising to potential Knee Replacement recipients. Utilizing a variety of digital media solutions including email advertising, In-Need Targeting, and website retargeting, Orange142 was able to execute a digital advertising campaign that far exceeded industry averages and provided 6,000 clicks to the Reflexion Health information pages.

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Case Study: US Army

By: Doug Mankiewicz | Categories:Case Studies

Orange142 worked with the US Army and their agency of record Universal McCann to execute a variety of digital geofencing and advertising campaigns. The media programs were designed to help support the main national marketing campaigns while promoting regional recruitment events and initiatives.

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Case Study: Discover Atlanta

By: Brenton Maddox | Categories:Case Studies

Orange142 partners with the Atlanta tourism bureau to execute digital media and marketing initiatives designed to position Atlanta as one of the top destinations for leisure and meetings tourism in the United States.

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Case Study: Tarleton State University

By: Lindsey Wilkes | Categories:Case Studies

Orange142 partnered with Tarleton State University to deliver messaging to their desired audience of adults seeking professional development. The campaign utilized a variety of digital advertising solutions including Paid Search, Pre-Roll Video and Paid Social Advertising.

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Case Study: Meet Atlantic City

By: Lindsey Wilkes | Categories:Case Studies

Meet Atlantic City (Meet AC) and the Atlantic City Sports Commission have grown in partnership with Orange142 over the past several years. Orange142 assists with digital media strategy, execution and analytical reporting to help Meet AC reach meetings and sports planners, drive RFPs, and deliver a measurable return on ad spend. While each year campaign […]

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Orange142 and Visit Colorado Springs Win Gold Adrian Award for Digital Marketing Excellence

By: Brenton Maddox | Categories:Case Studies

The Hospitality Sales & Marketing Association International will honor Orange142 client, Visit Colorado Springs, with a Gold Adrian Award for digital marketing excellence for its winning Crafts and Drafts campaign entry in the 62nd annual Adrian Awards, the largest and most prestigious global travel marketing competition.

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Case Study: Texas State Capitol Gift Shops

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: The state-run e-commerce store was looking for a paid advertising partner to assist with the launch of the Holiday product promotions Texas State Capitol Gift Shops and the State Preservation Board had launched a new website in 2017 and wanted to make a measurable impact on e-commerce sales during their busiest time of […]

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Case Study: Explore Minnesota

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: Explore Minnesota Tourism allows regional partners and in-state DMOs to retarget their 1st party data and drive traffic to individual partner websites. The Explore Minnesota Tourism website houses incredibly valuable 1st party data of consumers who are interested in the region and visiting destinations within the state. The state tourism organization was looking […]

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Case Study: Explore Calhoun in Gordon County

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: North Georgia Chamber of Commerce and Tourism Organization looks to improve their social media presence and community outreach. Gordon County was looking to educate potential visitors from surround regions on the offerings of the destination to help spur local tourism and economic development The Win: Orange142 developed engaging social media content and produced […]

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