The Hospitality Sales & Marketing Association International will honor Orange142 client, Visit Colorado Springs, with a Gold Adrian Award for digital marketing excellence for its winning Crafts and Drafts campaign entry in the 62nd annual Adrian Awards, the largest and most prestigious global travel marketing competition.
The Challenge: The state-run e-commerce store was looking for a paid advertising partner to assist with the launch of the Holiday product promotions Texas State Capitol Gift Shops and the State Preservation Board had launched a new website in 2017 and wanted to make a measurable impact on e-commerce sales during their busiest time of […]
The Challenge: Explore Minnesota Tourism allows regional partners and in-state DMOs to retarget their 1st party data and drive traffic to individual partner websites. The Explore Minnesota Tourism website houses incredibly valuable 1st party data of consumers who are interested in the region and visiting destinations within the state. The state tourism organization was looking […]
The Challenge: North Georgia Chamber of Commerce and Tourism Organization looks to improve their social media presence and community outreach. Gordon County was looking to educate potential visitors from surround regions on the offerings of the destination to help spur local tourism and economic development The Win: Orange142 developed engaging social media content and produced […]
The Challenge: One of the largest and most successful independent multi-specialty physician groups in Illinois looks to utilize digital advertising to raise awareness for their physician specialties. DuPage Medical Group (DMG) and their agency of record were looking for unique digital solutions to reach target audiences and raise awareness of Orthopedics, Cardiology, Primary Care and […]
The Challenge: 46 Branch Federal Credit Union looks to digital media for awareness and branding initiatives as well as promotion of their low-interest loan programs throughout the year. Visions Federal Credit Union was looking for effective digital avenues to complement the traditional advertising they run throughout the year. With three states and 46 branches, there […]
The Challenge: Regional Acura Dealer Association looks to utilize digital advertising to target in-market luxury car buyers and limit wasted impressions and ineffective ad spend. With the rising costs of broadcast and OOH advertising, a regional tier 2 dealer association was looking for alternative ways to advertise and drive traffic to the member dealerships. The […]
The Challenge: Launch of new e-commerce ad programs to drive revenue CLAM was looking to have an extensive launch of their outdoor camping shelters and landscape cart brands. Drive both e-commerce sales and sales from 3rd party retailers. Strategies Used: In-Need Targeting Native Display Retargeting Social and Content Management
The Challenge: Raise awareness of the dangers of drunk driving to Louisiana drivers. Orange142 developed a mixed media advertising approach with state-level tracking and targeting. Orange142 gathered and analyzed consumer data and tested messaging and creative with LA drivers that engaged with the creative assets. The Win: The campaign was optimized to increase traffic to […]
The Challenge: The US Army looks to boost regional recruitment events with localized, targeted, digital media campaigns. The US Army looks to geofence live recruiting events and compliment in-person recruiting efforts with digital advertising to encourage enlistments with young men and woman. The Win: Orange142 geofences recruiting events and serves a variety of digital programs […]
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