Category:

Case Studies

Case Study: Explore Minnesota

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: Explore Minnesota Tourism allows regional partners and in-state DMOs to retarget their 1st party data and drive traffic to individual partner websites. The Explore Minnesota Tourism website houses incredibly valuable 1st party data of consumers who are interested in the region and visiting destinations within the state. The state tourism organization was looking […]

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Case Study: Explore Calhoun in Gordon County

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: North Georgia Chamber of Commerce and Tourism Organization looks to improve their social media presence and community outreach. Gordon County was looking to educate potential visitors from surround regions on the offerings of the destination to help spur local tourism and economic development The Win: Orange142 developed engaging social media content and produced […]

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Case Study: DuPage Medical Group

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: One of the largest and most successful independent multi-specialty physician groups in Illinois looks to utilize digital advertising to raise awareness for their physician specialties. DuPage Medical Group (DMG) and their agency of record were looking for unique digital solutions to reach target audiences and raise awareness of Orthopedics, Cardiology, Primary Care and […]

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Case Study: Visions FCU

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: 46 Branch Federal Credit Union looks to digital media for awareness and branding initiatives as well as promotion of their low-interest loan programs throughout the year. Visions Federal Credit Union was looking for effective digital avenues to complement the traditional advertising they run throughout the year. With three states and 46 branches, there […]

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Case Study: Acura Dealer Association

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: Regional Acura Dealer Association looks to utilize digital advertising to target in-market luxury car buyers and limit wasted impressions and ineffective ad spend. With the rising costs of broadcast and OOH advertising, a regional tier 2 dealer association was looking for alternative ways to advertise and drive traffic to the member dealerships. The […]

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Case Study: Clam Outdoors

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: Launch of new e-commerce ad programs to drive revenue CLAM was looking to have an extensive launch of their outdoor camping shelters and landscape cart brands. Drive both e-commerce sales and sales from 3rd party retailers. Strategies Used: In-Need Targeting Native Display Retargeting Social and Content Management

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Case Study: THE INITIATIVE TO DRIVE SOBER

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: Raise awareness of the dangers of drunk driving to Louisiana drivers. Orange142 developed a mixed media advertising approach with state-level tracking and targeting. Orange142 gathered and analyzed consumer data and tested messaging and creative with LA drivers that engaged with the creative assets. The Win: The campaign was optimized to increase traffic to […]

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Case Study: US Army

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: The US Army looks to boost regional recruitment events with localized, targeted, digital media campaigns. The US Army looks to geofence live recruiting events and compliment in-person recruiting efforts with digital advertising to encourage enlistments with young men and woman. The Win: Orange142 geofences recruiting events and serves a variety of digital programs […]

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Case Study: Visit Norway

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: Building brand awareness and driving US Tourism to the country of Norway with co-op partner campaigns. Norway wanted to grow presence with US travelers while featuring local Norwegian partners as part of a global Co-op initiative. Reporting transparency, audience targeting, and creative management between partner and brand success had been challenging. Orange142 created […]

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Case Study: Columbia South Carolina

By: Doug Mankiewicz | Categories:Case Studies

The Challenge: Columbia South Carolina Looks To A New Digital Approach To Engage Their Audience Columbia, SC engaged Orange142 in an effort to breathe life into the destination’s online presence. Online, Columbia lacked many of the online strategies needed for positioning the destination into a consumer’s travel planning cycle. The Win: After some research of […]

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