Case Studies

The Challenge: Building brand awareness and driving US Tourism to the country of Norway with co-op partner campaigns. Norway wanted to grow presence with US travelers while featuring local Norwegian partners as part of a global Co-op initiative. Reporting transparency, audience targeting, and creative management between partner and brand success had been challenging. Orange142 created […]

The Challenge: Columbia South Carolina Looks To A New Digital Approach To Engage Their Audience Columbia, SC engaged Orange142 in an effort to breathe life into the destination’s online presence. Online, Columbia lacked many of the online strategies needed for positioning the destination into a consumer’s travel planning cycle. The Win: After some research of […]

The Challenge: ORANGE142 worked closely with the Butler County CVB to develop a targeted advertising promotion that explained and engaged consumers with new brand positioning. Orange142 designed a digital campaign that was promoted directly to surrounding markets. This included delivering audience exclusive creative to measure individual response. The Win: Butler County’s “Hello Weekend” promotion received […]

The Challenge: Small CVB needs to compete with other Minneapolis area DMOs and raise awareness for their attractions, restaurants, and accommodations. Orange142 strategized a comprehensive advertising plan that included multiple tactics to reach audiences cross channel and on multiple devices. A content development strategy was put in place to create new and fresh content for […]

The Challenge: Raise awareness of the destination to meeting planners in the Upper Midwest Orange142 utilized a variety of digital tactics to reach planners. We targeted planners at two conferences during the year and reached planners at the bottom of the funnel utilizing hyper targeted paid search. Additionally, an e-mail blast was sent to the […]

The Challenge: Visit El Paso utilizes Orange142 for Social Media Management and Advertising Visit El Paso was looking for an enterprise level social media service to complement the social media outreach performed by their team. The organization wanted a professional guidance on best practices, content development, content scheduling calendar and wished to specifically grow their […]

The Challenge: Develop a regional advertising initiative to increase brand awareness and route development for the Colorado Springs CVB and the Colorado Springs airport. To better brand, engage, and convert new travelers in pre-defined feeder markets and identify new audiences outside of the traditional drive market radius. The Win: The Colorado Springs CVB and Orange142 […]

The Challenge: The University of Texas Education Systems needed to drive awareness and recruitment to their recently rebranded University of Texas Rio Grande Valley branch in the South Texas and Northern Mexico regions. Orange142 was engaged by our agency partner (Ampersand Agency) to develop a digital advertising execution that complimented the strategy they set forth […]