Case Studies

The Challenge: ORANGE142 worked closely with the Butler County CVB to develop a targeted advertising promotion that explained and engaged consumers with new brand positioning. Orange142 designed a digital campaign that was promoted directly to surrounding markets. This included delivering audience exclusive creative to measure individual response. The Win: Butler County’s “Hello Weekend” promotion received […]

The Challenge: Small CVB needs to compete with other Minneapolis area DMOs and raise awareness for their attractions, restaurants, and accommodations. Orange142 strategized a comprehensive advertising plan that included multiple tactics to reach audiences cross channel and on multiple devices. A content development strategy was put in place to create new and fresh content for […]

The Challenge: Raise awareness of the destination to meeting planners in the Upper Midwest Orange142 utilized a variety of digital tactics to reach planners. We targeted planners at two conferences during the year and reached planners at the bottom of the funnel utilizing hyper targeted paid search. Additionally, an e-mail blast was sent to the […]

The Challenge: Visit El Paso utilizes Orange142 for Social Media Management and Advertising Visit El Paso was looking for an enterprise level social media service to complement the social media outreach performed by their team. The organization wanted a professional guidance on best practices, content development, content scheduling calendar and wished to specifically grow their […]

The Challenge: Develop a regional advertising initiative to increase brand awareness and route development for the Colorado Springs CVB and the Colorado Springs airport. To better brand, engage, and convert new travelers in pre-defined feeder markets and identify new audiences outside of the traditional drive market radius. The Win: The Colorado Springs CVB and Orange142 […]

The Challenge: The University of Texas Education Systems needed to drive awareness and recruitment to their recently rebranded University of Texas Rio Grande Valley branch in the South Texas and Northern Mexico regions. Orange142 was engaged by our agency partner (Ampersand Agency) to develop a digital advertising execution that complimented the strategy they set forth […]

The Challenge: Reach planners of meetings with less than 100 attendees Orange142 utilized it’s proprietary database of meeting planners to send an email blast and tracking open rate and click through rate. In addition, banner ads were sent to the email openers as retargeting and to planners targeted as “in-need” of meeting space. The Win: […]

The Challenge: Sugar Land seeks to capitalize on population influx to Houston downtown for Super Bowl 51 Reach out to travelers and hotel visitors Staying in Downtown Houston Hotels by geofencing high-traffic downtown locations and push Sugar Land ads during one of the busiest advertising weeks of the year. Retarget those people for 90 days […]