Mar
19

5 Ways Working with a Reliable Media Partner Can Help Your Ad Agency Stay Organized and Efficient.

To work in advertising and marketing, it’s no surprise that every day can be its own monster and you can end the day either feeling completely accomplished or completely swamped. This changes daily, so whether it’s increasing or changing client expectations, turbulent times within specific industries or the regular day-to-day, having a reliable media company with a team of digital experts can make your agency more organized and in turn more successful for your clients.

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Mar
19

Ad Creative Messaging Post Covid-19

Your organization may be having an internal meeting about how and when to go back into market with advertising post Covid-19.

If you are in the planning stages of “how” to message to consumers when the time comes here are several steps, you can take to simplify what may seem like an overwhelming task.

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Mar
19

Hypertargeting and How to Reduce Wasted Ad Spend

Coronavirus is quickly changing the economic and consumer landscape across the globe. If/when budgets start to get tighter, marketers will need to reevaluate how best to utilize their marketing dollars. The effective use of a marketing budget is key to any successful organization across all facets of the advertising process however, arguably, the largest opportunity rests in the effectiveness and granularity of the digital marketing media placements. Programmatic advertising unlocked a powerful tool that, until recently, was unavailable by any other means, audience hypertargeting.

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Mar
19

Shifting Marketing Strategies After COVID-19

We’re in unprecedented times. The COVID-19 pandemic is causing people to dramatically shift daily routines, and no one is sure for how long.  As a result, marketers across every industry are having to rethink well thought-out annual strategies on the fly, starting from scratch.

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Mar
19

Social Media Messaging During Coronavirus Crisis

DMO leaders are rising to the challenge of how to speak to an audience using clear and concise messaging during unbeknown crisis of this nature. Social Media is unsurprisingly, one of the primary tools that leaders are utilizing to stay in touch with the community at this time. There is a delicate line to walk, but there is no reason why your brand should go dark during a time when people are consuming more media than ever.

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Mar
18

How University Enrollment Can Get Back to Speed After Coronavirus

Universities and Colleges are currently experiencing unprecedented times amid a public health crisis surrounding Covid-19. As we battle an economic downturn and public health crisis, digital marketing and advertising within the higher education industry has nearly come to a halt. As any good marketer will advise, no organization should go completely dark when the road is rough.

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