Leveraging Influencer Marketing in Destination Promotion

By: Scott Schult | Categories:General Industry Info

More than ever, influencers are playing an increasingly significant role in the marketing of various products and services, including travel and tourism. As a result, destination marketers are leveraging the power of influencer marketing to promote their destinations and attract potential new travelers. At Orange142, we believe that influencer marketing done right can be a […]

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Why Businesses Need to Get Google Analytics 4 ASAP

By: Nomi Foster | Categories:General Industry Info Solutions & Capabilities

On March 16, 2022, Google announced the long-expected retirement of Universal Analytics (UA), which most people know as Google Analytics. Don’t worry – there’s still time to make the switch! July 1, 2023 is the official last day UA will collect any new data. After that, existing UA data will only be available to view […]

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Attribute Real-World Visits to Travelers Who Saw Your Ads with Orange142

By: Austin Martin | Categories:General

For travel and tourism marketing, the ultimate metric is consumer visits. Impressions, clicks and engagement are all excellent indicators of consumer interest. However, destinations want to know that their advertisements are physically influencing travelers to come there. With Orange142’s new Foot Traffic Attribution program, we can now validate real-world visits from travelers who saw your […]

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Consumer Trends Shaping Travel for 2022

By: Whitney Fenzel | Categories:Covid-19 General Industry Info

2022 is the year of reunions! After nearly two years in hibernation due to COVID-19, travel is making a comeback. People are becoming more comfortable in public spaces and they’re more appreciative than ever to experience new places with loved ones.  While travel plans are steadily increasing, consumers are also traveling differently than they did […]

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