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General

Attribute Real-World Visits to Travelers Who Saw Your Ads with Orange142

By: Austin Martin | Categories:General

For travel and tourism marketing, the ultimate metric is consumer visits. Impressions, clicks and engagement are all excellent indicators of consumer interest. However, destinations want to know that their advertisements are physically influencing travelers to come there. With Orange142’s new Foot Traffic Attribution program, we can now validate real-world visits from travelers who saw your […]

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Consumer Trends Shaping Travel for 2022

By: Whitney Fenzel | Categories:Covid-19 General Industry Info

2022 is the year of reunions! After nearly two years in hibernation due to COVID-19, travel is making a comeback. People are becoming more comfortable in public spaces and they’re more appreciative than ever to experience new places with loved ones.  While travel plans are steadily increasing, consumers are also traveling differently than they did […]

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