Category:

Industry Info

CCPA Readiness and Compliance

By: Austin Martin | Categories:Industry Info

With the enactment of California’s CCPA law as of January 1st, 2020, many companies have been left scrambling to comply, asking the question “How do we prepare ourselves?” With laws such as GDPR enacted in Europe during 2018 and similar developments in California,  understanding these complex privacy requirements is becoming more and more crucial to […]

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Reaching and Targeting the Correct Renters in a Saturated Rental Market

By: Lindsey Wilkes | Categories:Industry Info

With so many housing options now available, obtaining and holding the attention of prospective renters is becoming an increasingly daunting and challenging task. Staying top-of-mind with multiple touch points during the renter’s journey to find housing is essential, and a strong digital advertising strategy is the fastest and easiest way to achieve that.

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How Successful Meeting Planners Research a Destination

By: Emily Parli | Categories:Industry Info

Meeting planners often have a difficult decision to make when choosing a location and destination for their meetings. Some of the key considerations taken into account while planning are convenience, amenities, and audience satisfaction. Through our industry experience and client success, below are some of the key focuses we’ve learned planners lean on while researching […]

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Advertising During a Recession

By: Doug Mankiewicz | Categories:Industry Info

As we look ahead toward 2020, there is one specific topic lingering everywhere from the TV to the board room. A Downturn Economy… Is it coming?

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5 Ways to Fully Utilize Your Paid Social Efforts

By: Rich Lozano | Categories:Industry Info

Paid social advertising has a considerable impact on a brand’s social success. With the right marketing strategies your web traffic, reach, and conversion rates are sure to increase. How you spend your budget is important. Here are 5 ways to use your paid social efforts to the fullest:

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Top 5 Facts about Display Advertising

By: Daniel Rott | Categories:Industry Info

Banner ads are alive, well, and effective. Many marketers rank display ads as one of the most effective online tools for branding, awareness, consideration and purchase. While banner ads have been around for a while they still are incredibly effective and a pivotal part of any comprehensive online marketing strategy.

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4 Reasons Advertisers are Converting to Connected TV and Internet Radio

By: Doug Mankiewicz | Categories:Industry Info

Digital VS Traditional. We’ve all questioned where our brand will thrive. Traditional has shrinking attention while Connected TV (OTT, CTV Advanced TV) and Internet Streaming Radio are improving performance and targeting capabilities. As the industry evolves, advertisers are making the shift to platforms that are a better fit for their brand.

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Understanding the Difference between 1st Party Vendors and 3rd Party Vendors

By: Lindsey Wilkes | Categories:Industry Info

I had an interesting conversation  with a client a few weeks ago about dealing with,“middle-man” style vendors and the disadvantages of such an arrangement that got me thinking…  “I wonder how many advertisers are purchasing media from this style of vendor without even realizing it?”  Throughout my years of experience in digital advertising, I’ve learned […]

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Top 9 Must Check Setups for Google Paid Search

By: Daniel Rott | Categories:Industry Info

If you look up or “Google” how to setup a paid search account, many articles point towards essentially spending more money to help your keywords place higher. That is just one part of the optimization processes but quite honestly, the least effective and most expensive. We are often asked by prospective clients “what would you […]

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Four Steps to Build a Successful Digital Media Strategy

By: Daniel Rott | Categories:Industry Info

 Setting up a digital media campaign can be a daunting task, even when working with a media agency! What tactics should you use? How do you measure success?

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