More than ever, influencers are playing an increasingly significant role in the marketing of various products and services, including travel and tourism. As a result, destination marketers are leveraging the power of influencer marketing to promote their destinations and attract potential new travelers. At Orange142, we believe that influencer marketing done right can be a […]
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Industry Info
On March 16, 2022, Google announced the long-expected retirement of Universal Analytics (UA), which most people know as Google Analytics. Don’t worry – there’s still time to make the switch! July 1, 2023 is the official last day UA will collect any new data. After that, existing UA data will only be available to view […]
Read More.2022 is the year of reunions! After nearly two years in hibernation due to COVID-19, travel is making a comeback. People are becoming more comfortable in public spaces and they’re more appreciative than ever to experience new places with loved ones. While travel plans are steadily increasing, consumers are also traveling differently than they did […]
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Austin Martin | Categories:Industry Info
With the enactment of California’s CCPA law as of January 1st, 2020, many companies have been left scrambling to comply, asking the question “How do we prepare ourselves?” With laws such as GDPR enacted in Europe during 2018 and similar developments in California, understanding these complex privacy requirements is becoming more and more crucial to […]
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Cassandra Razzi | Categories:Industry Info
According to the U.S. Census Bureau, Americans over the age of 65 will make up more than 20 percent of the U.S. population starting in 2030. National Senior Campuses, a national nonprofit, claims that at least 7% of all seniors require some level of personal care, and that number continues to grow. These were trends […]
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Cassandra Razzi | Categories:Industry Info
Though we may want to put 2020 behind us, it’s worth taking a look at trends in an extremely untraditional year. 2020 saw stagnated growth for many industries, but it’s no surprise that the cannabis industry was, and continues to thrive. According to Leafly.com, American’s spent $18 Billion on cannabis in 2020, which was a […]
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Doug Mankiewicz | Categories:Industry Info
The U.S. Small Business Administration (SBA), in consultation with the Treasury Department, announced that the Paycheck Protection Program (PPP) will re-open the week of January 11th for new borrowers and certain existing PPP borrowers. 501c6 organizations and DMOs may be eligible for this round of the Payroll Protection Program. Key PPP updates include: PPP borrowers […]
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Lindsey Wilkes | Categories:Industry Info
With so many housing options now available, obtaining and holding the attention of prospective renters is becoming an increasingly daunting and challenging task. Staying top-of-mind with multiple touch points during the renter’s journey to find housing is essential, and a strong digital advertising strategy is the fastest and easiest way to achieve that.
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Emily Parli | Categories:Industry Info
Meeting planners often have a difficult decision to make when choosing a location and destination for their meetings. Some of the key considerations taken into account while planning are convenience, amenities, and audience satisfaction. Through our industry experience and client success, below are some of the key focuses we’ve learned planners lean on while researching […]
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Doug Mankiewicz | Categories:Industry Info
As we look ahead toward 2020, there is one specific topic lingering everywhere from the TV to the board room. A Downturn Economy… Is it coming?
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