Industry Info

Unleashing the Power of AI in Destination Marketing

By: Scott Schult | Categories:Industry Info Solutions & Capabilities

Orange142 leverages data trained AI to improve media buying and deliver exceptional advertising results to DMOs. Learn more about leveraging AI in destination marketing.

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Leveraging Influencer Marketing in Destination Promotion

By: Scott Schult | Categories:General Industry Info

More than ever, influencers are playing an increasingly significant role in the marketing of various products and services, including travel and tourism. As a result, destination marketers are leveraging the power of influencer marketing to promote their destinations and attract potential new travelers. At Orange142, we believe that influencer marketing done right can be a […]

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Why Businesses Need to Get Google Analytics 4 ASAP

By: Nomi Foster | Categories:General Industry Info Solutions & Capabilities

On March 16, 2022, Google announced the long-expected retirement of Universal Analytics (UA), which most people know as Google Analytics. Don’t worry – there’s still time to make the switch! July 1, 2023 is the official last day UA will collect any new data. After that, existing UA data will only be available to view […]

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Consumer Trends Shaping Travel for 2022

By: Whitney Fenzel | Categories:Covid-19 General Industry Info

2022 is the year of reunions! After nearly two years in hibernation due to COVID-19, travel is making a comeback. People are becoming more comfortable in public spaces and they’re more appreciative than ever to experience new places with loved ones.  While travel plans are steadily increasing, consumers are also traveling differently than they did […]

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CCPA Readiness and Compliance

By: Austin Martin | Categories:Industry Info

With the enactment of California’s CCPA law as of January 1st, 2020, many companies have been left scrambling to comply, asking the question “How do we prepare ourselves?” With laws such as GDPR enacted in Europe during 2018 and similar developments in California,  understanding these complex privacy requirements is becoming more and more crucial to […]

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Promoting Senior Care Facilities Through Digital Advertising

By: Cassandra Razzi | Categories:Industry Info

According to the U.S. Census Bureau, Americans over the age of 65 will make up more than 20 percent of the U.S. population starting in 2030. National Senior Campuses, a national nonprofit, claims that at least 7% of all seniors require some level of personal care, and that number continues to grow. These were trends […]

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Navigating Digital Advertising Regulations for CBD and Cannabis Industry

By: Cassandra Razzi | Categories:Industry Info

Though we may want to put 2020 behind us, it’s worth taking a look at trends in an extremely untraditional year. 2020 saw stagnated growth for many industries, but it’s no surprise that the cannabis industry was, and continues to thrive. According to, American’s spent $18 Billion on cannabis in 2020, which was a […]

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2021 PPP Loans Available for DMO & CVB Organizations

By: Doug Mankiewicz | Categories:Industry Info

The U.S. Small Business Administration (SBA), in consultation with the Treasury Department, announced that the Paycheck Protection Program (PPP) will re-open the week of January 11th for new borrowers and certain existing PPP borrowers. 501c6 organizations and DMOs may be eligible for this round of the Payroll Protection Program. Key PPP updates include: PPP borrowers […]

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Reaching and Targeting the Correct Renters in a Saturated Rental Market

By: Lindsey Wilkes | Categories:Industry Info

With so many housing options now available, obtaining and holding the attention of prospective renters is becoming an increasingly daunting and challenging task. Staying top-of-mind with multiple touch points during the renter’s journey to find housing is essential, and a strong digital advertising strategy is the fastest and easiest way to achieve that.

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How Successful Meeting Planners Research a Destination

By: Emily Parli | Categories:Industry Info

Meeting planners often have a difficult decision to make when choosing a location and destination for their meetings. Some of the key considerations taken into account while planning are convenience, amenities, and audience satisfaction. Through our industry experience and client success, below are some of the key focuses we’ve learned planners lean on while researching […]

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