Category:

Industry Info

Advertising During a Recession

By: Doug Mankiewicz | Categories:Industry Info

As we look ahead toward 2020, there is one specific topic lingering everywhere from the TV to the board room. A Downturn Economy… Is it coming?

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5 Ways to Fully Utilize Your Paid Social Efforts

By: Rich Lozano | Categories:Industry Info

Paid social advertising has a considerable impact on a brand’s social success. With the right marketing strategies your web traffic, reach, and conversion rates are sure to increase. How you spend your budget is important. Here are 5 ways to use your paid social efforts to the fullest:

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Top 5 Facts about Display Advertising

By: Daniel Rott | Categories:Industry Info

Banner ads are alive, well, and effective. Many marketers rank display ads as one of the most effective online tools for branding, awareness, consideration and purchase. While banner ads have been around for a while they still are incredibly effective and a pivotal part of any comprehensive online marketing strategy.

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4 Reasons Advertisers are Converting to Connected TV and Internet Radio

By: Doug Mankiewicz | Categories:Industry Info

Digital VS Traditional. We’ve all questioned where our brand will thrive. Traditional has shrinking attention while Connected TV (OTT, CTV Advanced TV) and Internet Streaming Radio are improving performance and targeting capabilities. As the industry evolves, advertisers are making the shift to platforms that are a better fit for their brand.

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Understanding the Difference between 1st Party Vendors and 3rd Party Vendors

By: Lindsey Wilkes | Categories:Industry Info

I had an interesting conversation  with a client a few weeks ago about dealing with,“middle-man” style vendors and the disadvantages of such an arrangement that got me thinking…  “I wonder how many advertisers are purchasing media from this style of vendor without even realizing it?”  Throughout my years of experience in digital advertising, I’ve learned […]

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Top 9 Must Check Setups for Google Paid Search

By: Daniel Rott | Categories:Industry Info

If you look up or “Google” how to setup a paid search account, many articles point towards essentially spending more money to help your keywords place higher. That is just one part of the optimization processes but quite honestly, the least effective and most expensive. We are often asked by prospective clients “what would you […]

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Four Steps to Build a Successful Digital Media Strategy

By: Daniel Rott | Categories:Industry Info

Setting up a digital media campaign can be a daunting task, even when working with a media partner! What tactics should you use? How do you measure success?

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6 Questions to Ask A Digital Media Vendor Before Signing Contracts

By: Doug Mankiewicz | Categories:Industry Info

There are a growing number of companies that are sprouting up claiming to have the latest and greatest technology and data for digital advertising. As a marketer it may be difficult to determine who has the best site access, audience data and ad units. In reality there isn’t too much of a difference on the […]

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5 Ways to Use Digital Video Online

By: Daniel Rott | Categories:Industry Info

1.   Use Video to Better Reach Your Customer Base More than half of all internet users access the web solely from a mobile device.  More and more users are looking for soundbites, not lengthy copy.  Consider embedding a video on your landing page.  A word of caution: do not set the video to play automatically.  […]

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Orange142 continues to stay ahead of ad fraud and bot traffic

By: Daniel Rott | Categories:Industry Info

Orange142 is aware of the recent news reports concerning Methbot, a potential Russian botnet that hosts content farms and generates nonhuman traffic to siphon off money from digital advertisers (you can read more about the story here).

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