By:
Doug Mankiewicz | Categories:Industry Info
As we look ahead toward 2020, there is one specific topic lingering everywhere from the TV to the board room. A Downturn Economy… Is it coming?
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Industry Info
By:
Rich Lozano | Categories:Industry Info
Paid social advertising has a considerable impact on a brand’s social success. With the right marketing strategies your web traffic, reach, and conversion rates are sure to increase. How you spend your budget is important. Here are 5 ways to use your paid social efforts to the fullest:
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Daniel Rott | Categories:Industry Info
Banner ads are alive, well, and effective. Many marketers rank display ads as one of the most effective online tools for branding, awareness, consideration and purchase. While banner ads have been around for a while they still are incredibly effective and a pivotal part of any comprehensive online marketing strategy.
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Doug Mankiewicz | Categories:Industry Info
Digital VS Traditional. We’ve all questioned where our brand will thrive. Traditional has shrinking attention while Connected TV (OTT, CTV Advanced TV) and Internet Streaming Radio are improving performance and targeting capabilities. As the industry evolves, advertisers are making the shift to platforms that are a better fit for their brand.
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Lindsey Wilkes | Categories:Industry Info
I had an interesting conversation with a client a few weeks ago about dealing with,“middle-man” style vendors and the disadvantages of such an arrangement that got me thinking… “I wonder how many advertisers are purchasing media from this style of vendor without even realizing it?” Throughout my years of experience in digital advertising, I’ve learned […]
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Daniel Rott | Categories:Industry Info
If you look up or “Google” how to setup a paid search account, many articles point towards essentially spending more money to help your keywords place higher. That is just one part of the optimization processes but quite honestly, the least effective and most expensive. We are often asked by prospective clients “what would you […]
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Daniel Rott | Categories:Industry Info
Setting up a digital media campaign can be a daunting task, even when working with a media partner! What tactics should you use? How do you measure success?
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Doug Mankiewicz | Categories:Industry Info
There are a growing number of companies that are sprouting up claiming to have the latest and greatest technology and data for digital advertising. As a marketer it may be difficult to determine who has the best site access, audience data and ad units. In reality there isn’t too much of a difference on the […]
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Daniel Rott | Categories:Industry Info
1. Use Video to Better Reach Your Customer Base More than half of all internet users access the web solely from a mobile device. More and more users are looking for soundbites, not lengthy copy. Consider embedding a video on your landing page. A word of caution: do not set the video to play automatically. […]
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Daniel Rott | Categories:Industry Info
Orange142 is aware of the recent news reports concerning Methbot, a potential Russian botnet that hosts content farms and generates nonhuman traffic to siphon off money from digital advertisers (you can read more about the story here).
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