Category:

Industry Info

Understanding the Difference between 1st Party Vendors and 3rd Party Vendors

By: Lindsey Wilkes | Categories:Industry Info

I had an interesting conversation  with a client a few weeks ago about dealing with,“middle-man” style vendors and the disadvantages of such an arrangement that got me thinking…  “I wonder how many advertisers are purchasing media from this style of vendor without even realizing it?”  Throughout my years of experience in digital advertising, I’ve learned […]

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Top 9 Must Check Setups for Google Paid Search

By: Daniel Rott | Categories:Industry Info

If you look up or “Google” how to setup a paid search account, many articles point towards essentially spending more money to help your keywords place higher. That is just one part of the optimization processes but quite honestly, the least effective and most expensive. We are often asked by prospective clients “what would you […]

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Four Steps to Build a Successful Digital Media Strategy

By: Daniel Rott | Categories:Industry Info

 Setting up a digital media campaign can be a daunting task, even when working with a media agency! What tactics should you use? How do you measure success?

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6 Questions to Ask A Digital Media Vendor Before Signing Contracts

By: Doug Mankiewicz | Categories:Industry Info

There are a growing number of companies that are sprouting up claiming to have the latest and greatest technology and data for digital advertising. As a marketer it may be difficult to determine who has the best site access, audience data and ad units. In reality there isn’t too much of a difference on the […]

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5 Ways to Use Digital Video Online

By: Daniel Rott | Categories:Industry Info

1.   Use Video to Better Reach Your Customer Base More than half of all internet users access the web solely from a mobile device.  More and more users are looking for soundbites, not lengthy copy.  Consider embedding a video on your landing page.  A word of caution: do not set the video to play automatically.  […]

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Orange142 continues to stay ahead of ad fraud and bot traffic

By: Daniel Rott | Categories:Industry Info

Orange142 is aware of the recent news reports concerning Methbot, a potential Russian botnet that hosts content farms and generates nonhuman traffic to siphon off money from digital advertisers (you can read more about the story here).

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Native Advertising Quick Overview

By: Daniel Rott | Categories:Industry Info

Native Advertising is strategically targeted advertising that takes on the natural appearance and function of the platform on which it is found. In layman’s terms, it is advertising that camouflages itself to blend in as organic publisher content. Quality native advertising is nearly indistinguishable from the organic content, with the exception of the “sponsored” watermark […]

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Online Marketing Funnel – Banner Advertising

By: Daniel Rott | Categories:Industry Info

As part of an on-going series discussing the online marketing funnel we will be going through each digital media tactic and reviewing when media reaches the target audience and how it affects their buying and planning decisions. The first tactic to review is display advertising (banner ads) and how, when and why to use banners […]

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