On March 16, 2022, Google announced the long-expected retirement of Universal Analytics (UA), which most people know as Google Analytics. Don’t worry – there’s still time to make the switch! July 1, 2023 is the official last day UA will collect any new data. After that, existing UA data will only be available to view […]
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Solutions & Capabilities
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Wesley Rupar | Categories:Solutions & Capabilities
In 2019, 134.2 million adults streamed Connected TV video in the U.S., a number that has undoubtedly increased in 2020, meaning 56% of the adult population is engaged with streaming services, a digital medium the higher education industry has been slow to adopt. Connected TV (CTV) advertising provides the same impact and ad length as […]
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Wesley Rupar | Categories:Solutions & Capabilities
Reaching prospective students digitally is more important than ever before given the lack of opportunity for in person events and the increased time each prospective student is spending in the virtual space. The digital advertising ecosystem has become increasingly competitive in the last few months, with no end in sight, as more higher ed institutions […]
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Cliff Ward | Categories:Solutions & Capabilities
Here at Orange142 we get a lot of questions about Connected TV as an advertising tactic. How many people use Connected TV? Who uses Connected TV? How has it grown? How long are people watching contented on a Connected TV device? So to help answer these questions we’ve put together “Stats at a Glace” to […]
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Rich Lozano | Categories:Solutions & Capabilities
Facebook and Instagram have unveiled a new ad format to drive engagement and web traffic for your brand. “Poll Ads” are a new way to understand your audience’s sentiments and encourage engagement with your business. Think of a question, two potential answers, place them on one of your video ads, and your audience will be […]
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Doug Mankiewicz | Categories:Solutions & Capabilities
The Way Planners Measure Success Can Be Seen In The Attributes They Highly Value In A Meetings Destination.
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Doug Mankiewicz | Categories:Solutions & Capabilities
Orange142 partners with Ad Agencies across the United States to help make digital media simple and efficient. We see the agencies we partner with as our client and we craft digital media campaigns that achieve results and perform beyond all expectation. There are many questions agencies typically ask before partnering with Orange142, we put together […]
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Emily Parli | Categories:Solutions & Capabilities
Have you ever considered the sound of your brand? Now it’s more important than ever to decide what your brand sounds like. The audio space is doing nothing but growing and as a marketer it is imperative to start developing what that brand should sound like. A brands voice is becoming as important as any […]
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Rich Lozano | Categories:Solutions & Capabilities
Orange142 has a unique strategy to reach consumers and web users with advertising based on their search history, websites visited and online research. Using “In-Need Targeting” Orange142 can reach these consumers when they are actively “In-Need” of the products or services an advertiser is promoting. This hyper targeting allows for demand generation and mid-funnel audience […]
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Rich Lozano | Categories:Solutions & Capabilities
Content marketing is different than traditional product marketing efforts like sales collateral, directory listings, hotel promotional pages and other product-specific info. Content marketing includes things like educational articles, videos, blog posts and social posts that answer specific questions people have and provide them with something they can’t get somewhere else. It’s the best way to […]
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