Feb
15

Understanding The Power Of Audio – What Does Your Brand Sound Like?

Have you ever considered the sound of your brand?

Now it’s more important than ever to decide what your brand sounds like. The audio space is doing nothing but growing and as a marketer it is imperative to start developing what that brand should sound like. A brands voice is becoming as important as any other of your brands standards.

In an era where audio has entered the advertising space, it’s more important than ever to decide “What does my brand sound like?”. Audio advertising is growing rapidly and as a marketer it is imperative to develop your brands sonic identity.

Read More
Sep
10

In-Need Targeting – Reaching Audiences When They Need You Most

Orange142 has a unique strategy to reach consumers and web users with advertising based on their search history, websites visited and online research. Using “In-Need Targeting” Orange142 can reach these consumers when they are actively “In-Need” of the products or services an advertiser is promoting. This hyper targeting allows for demand generation and mid-funnel audience engagement that drives awareness, conversions and consideration.

Read More
May
14

ECHO142 – Content Development and Activation

Content marketing is different than traditional product marketing efforts like sales collateral, directory listings, hotel promotional pages and other product-specific info. Content marketing includes things like educational articles, videos, blog posts and social posts that answer specific questions people have and provide them with something they can’t get somewhere else. It’s the best way to turn your product, destination, or service, no matter how common, into something that is not like everyone else’s.

Read More
Mar
26

Geofencing & Retrofencing

Discover & Reach Audiences Based on Location & Activity

A geofence is a virtual perimeter that is drawn around any location on a map, and then target and serve ads to customers that enter that location. Retrofencing is our solution for targeting audiences that had been to a physical location within the last 12 months (with thousands of locations already pre-mapped).

Read More
Mar
07

Orange142 Differentiators

With the list of digital media companies seemingly growing everyday it is becoming more and more difficult for agencies and advertisers to differentiate one media company from another. Orange142 has developed a platform and a team of experts that together helps us stand out among much of the competition and under the hood, there is even more that we offer and excel at!

Read More
Jan
02

Connected TV

What is Connected TV?

Connected TV is any type of TV screen that can stream digital video, whether through a built-in Smart TV platform, dedicated streaming device, or game console.

By occupying the same place in consumers’ lives and living rooms as traditional linear TV, these devices — Apple TVs, Roku boxes and even web enabled gaming consoles — are providing for more immediate and on-demand content consumption.

Read More
Oct
27

How Orange142 Collaborates with Ad Agencies

When it comes to digital media placements it is important to collaborate with an organization that has an expertise in the industry. We at Orange142 position ourselves as the digital media and advertising experts to complement the comprehensive planning and strategy that our agency partners perform on behalf of a client. Utilizing our custom ad serving platform and media tracking dashboard, we work together with ad agency partners to provide the best possible media campaign for a client.

Read More

Let’s Talk.